Category: why Digital Marketing?
Paytm saw 435% growth in traffic within hours of PM’s announcement
Plastic transactions have jumped 25% per month in India since Nov 8
The search term ‘McDonald’s online order’ increased by 90% during this time
Digital Transformation is top priority for large % of businesses in 2017
Digital Marketing is one of the most in-demand skills for 2017
According to analytics firm App Annie, India has beaten U.S. to become the top country in terms of Google Play ownloads in 2016.
The report from App Annie states that India’s app market grew massively outpacing the U.S. to surpass it as the #1 country by Google Play downloads, from around 3.5 billion downloads in 2015 to over 6 billion downloads in 2016.
India overtakes U.S. to become number 1 in Google Play downloads
App downloads have increased by 15 percent worldwide across iOS and Google Play, with total time spent in apps going up by 25 percent, it added.
We got excited when our PM Sh. Narendra Modi launched Digital India campaign on July 1, 2015. The excitement got louder when he attended a Townhall Meeting with Mark Zuckerberg on Sep 27, 2015. The series of events which followed only contributed to the growth of digital media in India.

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