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1. Which type of automated bidding strategy is Target return on ad spend (ROAS)?


2. Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)?

Select All Correct Responses


3. Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles.


4. Colin wants to get the word out about his newest product. He’s planning to create a Google Display campaign with building awareness as his marketing objective.

Why would Colin choose “Build awareness” as his marketing objective?


5. Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns.

What’s one automation model that Smart Display campaigns provides that might help Mike?


6. What does adding callout extensions to your Google Search ads enable you to do?


7. Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible.


8. Samira recently opened an online potted plant store and needs to promote it. She chose Google Ads because it offers advertisers different campaign types that determine where ads will appear and the format in which they’ll be displayed when viewed. What Google campaign type will help her reach her most valuable audience?


9. What’s an advantage of the reach of Responsive Display Ads?


10. What are two benefits of using automated bidding? (Choose two.)


11. Maria has been told that she should use the Performance Planner on a monthly basis.


12. Ad extensions assist in providing users with which two things they want from their search experience?


13. Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal.

Which outcome is Reggie expecting from the campaign?


14. What’s provided by Responsive Display Ads?


15. What’s an accurate description of callout extensions?


16. An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%.

What does this score indicate?


17. Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website.


18. How can Google Ads help you advance your business goals?



A water-sports company specializes in custom-made watercrafts and accessories.Their marketing manager decides to use the broad-match keyword, “boat.” The manager then adds “paddle” as a broad-match modifier.

Which two searches may prompt the marketing manager’s ad?


20. Jerry’s managing a Google Search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of Search results.


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