ADword GOOGLE ADS Please enter your email: 1. Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart Display campaigns provides that might help Mike? Automated rule generation Automated targeting Automated video production 2. Colin wants to get the word out about his newest product. He’s planning to create a Google Display campaign with building awareness as his marketing objective. Why would Colin choose “Build awareness” as his marketing objective? He wants to use Google’s automation technology to grow direct sales of his products. He wants to get his newest product in front of as many people as possible. He wants to engage users who intend to purchase his products and are actively researching them. 3. Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)? Select All Correct Responses Someone searching for the term shirt Someone searching for the term shirt brown Someone searching for the term black button shirt Someone searching for the term I want to buy a black shirt 4. Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal. Which outcome is Reggie expecting from the campaign? Getting more customers to learn about his products. NEXT More online sales through Reggie’s online store. E-mail sign-ups from people interested in a healthy lifestyle. More followers on the store’s social media presence. 5. What’s an advantage of the reach of Responsive Display Ads? They allow you to manually adjust your creative asset’s size, appearance, and format to fit just about any native or non-native ad slot. They allow you to manually adjust their size, appearance, and format to meet your exact branding requirements. They automatically adjust your creative asset’s size, appearance, and format to meet your exact branding requirements. They automatically adjust your creative asset’s size, appearance, and format to fit just about any native or non-native ad slot. 6. Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. A Dynamic remarketing campaign A Standard remarketing campaign A Standard Display campaign A Smart Display campaign 7. Which type of automated bidding strategy is Target return on ad spend (ROAS)? Conversion-focused bidding Awareness-based bidding Revenue-focused bidding Consideration-focused bidding 8. What’s an accurate description of callout extensions? Short, specific snippets of text that highlight value-adding attributes. Additional links that direct users to specific pages of a website. A mobile-only format that enables users to contact a business via text messages. 9. What does adding callout extensions to your Google Search ads enable you to do? Direct users to specific pages of your website. Gives you the option of driving traffic to your website or to the app store from a single text ad. Extend ads with a phone number, allowing mobile users to directly call your business. Highlight information about value-adding attributes of your business, products, or services. 10. Maria has been told that she should use the Performance Planner on a monthly basis. To analyze demographic performance To react to ever-changing external factors To review new keyword opportunities 11. How can Google Ads help you advance your business goals? By driving online, in-app, in-person, and over-the-phone sales All of the above By building awareness of your brand By influencing consideration of your products and services 12. Ad extensions assist in providing users with which two things they want from their search experience? Information based on their moment News items related to their search Relevant information 13. Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. CTR CPA MINIMIZE CLICKS MAXIMIZE CLICKS 14. What’s provided by Responsive Display Ads? Reach, simplicity, automation Complete creative control and simplicity Complete creative control and reach Reach, scale, control 15. An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate? 40% of the revenue she allocates to her campaign is being used in the wrong areas. The campaign is running 40% over budget. The campaign score has 60% headroom to improve. 16. Samira recently opened an online potted plant store and needs to promote it. She chose Google Ads because it offers advertisers different campaign types that determine where ads will appear and the format in which they’ll be displayed when viewed. What Google campaign type will help her reach her most valuable audience? Shopping campaigns, which promote her products by giving consumers detailed information about what she’s selling before they click her ad. App campaigns, which can increase engagement, app installs, and even in-app actions, such as ordering her products. Social media campaigns, which showcase her products to users while they browse their favorite social-media platforms. TV campaigns, which promote her products directly to consumers while they’re watching their favorite network and cable TV programs. 17. A water-sports company specializes in custom-made watercrafts and accessories.Their marketing manager decides to use the broad-match keyword, “boat.” The manager then adds “paddle” as a broad-match modifier. Which two searches may prompt the marketing manager’s ad? Boats and ships Boat adventure Rowboat paddling A green boat paddle 18. What are two benefits of using automated bidding? (Choose two.) Machine learning Manual control Sitelink extensions Auction-time bidding 19. Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. sales Growth Sales, consideration, and integrity Relevance, control, and results 20. Jerry’s managing a Google Search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of Search results. Create a helpful, relevant landing page for the ad. Reduce the number of words in the ad. Remove ad extensions. Loading … Share now!52 52Shares
