ADword GOOGLE ADS Please enter your email: 1. Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She applies an optimization recommendation that surfaces in the Recommendations page. The score might increase or decrease depending on the recommendation. The score will decrease upon accepting the recommendation. The score will dynamically improve upon accepting recommendations. 2. Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart Display campaigns provides that might help Mike? Automated targeting Automated video production Automated rule generation 3. Ad extensions assist in providing users with which two things they want from their search experience? News items related to their search Information based on their moment Relevant information 4. Jerry’s managing a Google Search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of Search results. Create a helpful, relevant landing page for the ad. Reduce the number of words in the ad. Remove ad extensions. 5. Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. sales Growth Relevance, control, and results Sales, consideration, and integrity 6. An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate? The campaign is running 40% over budget. 40% of the revenue she allocates to her campaign is being used in the wrong areas. The campaign score has 60% headroom to improve. 7. Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. CTR MAXIMIZE CLICKS MINIMIZE CLICKS CPA 8. How can Google Ads help you advance your business goals? All of the above By influencing consideration of your products and services By driving online, in-app, in-person, and over-the-phone sales By building awareness of your brand 9. A water-sports company specializes in custom-made watercrafts and accessories.Their marketing manager decides to use the broad-match keyword, “boat.” The manager then adds “paddle” as a broad-match modifier. Which two searches may prompt the marketing manager’s ad? A green boat paddle Rowboat paddling Boat adventure Boats and ships 10. Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Machine models automatically determine your advertising budget. With Google Ads, you always pay using cost-per-reach, predetermined by your budget. You can set your own budget and can change it at any time. 11. What’s an accurate description of callout extensions? A mobile-only format that enables users to contact a business via text messages. Short, specific snippets of text that highlight value-adding attributes. Additional links that direct users to specific pages of a website. 12. Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)? Select All Correct Responses Someone searching for the term black button shirt Someone searching for the term shirt brown Someone searching for the term shirt Someone searching for the term I want to buy a black shirt 13. What’s provided by Responsive Display Ads? Complete creative control and reach Complete creative control and simplicity Reach, scale, control Reach, simplicity, automation 14. Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal. Which outcome is Reggie expecting from the campaign? More followers on the store’s social media presence. Getting more customers to learn about his products. NEXT E-mail sign-ups from people interested in a healthy lifestyle. More online sales through Reggie’s online store. 15. In-market audiences allow the opportunity to specifically identify what kind of user? Someone who has an interest in a topic Someone who writes content about a topic Someone who is in the mindset to buy Someone who has a passion for a topic 16. Francine is advertising her company’s newest video-editing software and related products. She knows that best practice is to create 3-5 ads in each of her Search Ad groups More ads in an ad group means more options for success in an auction. More ads in an ad group means lower bounce rates for landing pages. More ads in an ad group means they receive a higher-quality score. 17. What does adding callout extensions to your Google Search ads enable you to do? Gives you the option of driving traffic to your website or to the app store from a single text ad. Extend ads with a phone number, allowing mobile users to directly call your business. Highlight information about value-adding attributes of your business, products, or services. Direct users to specific pages of your website. 18. Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. A Standard remarketing campaign A Dynamic remarketing campaign A Smart Display campaign A Standard Display campaign 19. How does automating your bid contribute to a successful Google Ads campaign? NEXT The customer journey has become more direct, so setting bids should be based on general user behavior. Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction. Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent. 20. Samira recently opened an online potted plant store and needs to promote it. She chose Google Ads because it offers advertisers different campaign types that determine where ads will appear and the format in which they’ll be displayed when viewed. What Google campaign type will help her reach her most valuable audience? Shopping campaigns, which promote her products by giving consumers detailed information about what she’s selling before they click her ad. App campaigns, which can increase engagement, app installs, and even in-app actions, such as ordering her products. Social media campaigns, which showcase her products to users while they browse their favorite social-media platforms. TV campaigns, which promote her products directly to consumers while they’re watching their favorite network and cable TV programs. 21. What are two benefits of using automated bidding? (Choose two.) Manual control Machine learning Auction-time bidding Sitelink extensions 22. Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Target return on ad spend (tROAS) Maximize clicks Target cost-per-acquisition (tCPA) 23. What’s an advantage of the reach of Responsive Display Ads? They automatically adjust your creative asset’s size, appearance, and format to fit just about any native or non-native ad slot. They allow you to manually adjust their size, appearance, and format to meet your exact branding requirements. They automatically adjust your creative asset’s size, appearance, and format to meet your exact branding requirements. They allow you to manually adjust your creative asset’s size, appearance, and format to fit just about any native or non-native ad slot. Loading … Share now!52 52Shares
