ADword GOOGLE ADS Please enter your email: 1. A water-sports company specializes in custom-made watercrafts and accessories.Their marketing manager decides to use the broad-match keyword, “boat.” The manager then adds “paddle” as a broad-match modifier. Which two searches may prompt the marketing manager’s ad? Boats and ships Boat adventure Rowboat paddling A green boat paddle 2. Ad extensions assist in providing users with which two things they want from their search experience? News items related to their search Relevant information Information based on their moment 3. Maria has been told that she should use the Performance Planner on a monthly basis. To react to ever-changing external factors To analyze demographic performance To review new keyword opportunities 4. How can Google Ads help you advance your business goals? All of the above By building awareness of your brand By driving online, in-app, in-person, and over-the-phone sales By influencing consideration of your products and services 5. What’s an advantage of the reach of Responsive Display Ads? They allow you to manually adjust your creative asset’s size, appearance, and format to fit just about any native or non-native ad slot. They automatically adjust your creative asset’s size, appearance, and format to fit just about any native or non-native ad slot. They allow you to manually adjust their size, appearance, and format to meet your exact branding requirements. They automatically adjust your creative asset’s size, appearance, and format to meet your exact branding requirements. 6. Jerry’s managing a Google Search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of Search results. Create a helpful, relevant landing page for the ad. Reduce the number of words in the ad. Remove ad extensions. 7. What’s an accurate description of callout extensions? Additional links that direct users to specific pages of a website. Short, specific snippets of text that highlight value-adding attributes. A mobile-only format that enables users to contact a business via text messages. 8. Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. Sales, consideration, and integrity sales Growth Relevance, control, and results 9. Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal. Which outcome is Reggie expecting from the campaign? More followers on the store’s social media presence. Getting more customers to learn about his products. NEXT More online sales through Reggie’s online store. E-mail sign-ups from people interested in a healthy lifestyle. 10. What’s provided by Responsive Display Ads? Reach, scale, control Reach, simplicity, automation Complete creative control and simplicity Complete creative control and reach 11. Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart Display campaigns provides that might help Mike? Automated rule generation Automated video production Automated targeting 12. Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. A Standard remarketing campaign A Standard Display campaign A Dynamic remarketing campaign A Smart Display campaign 13. Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)? Select All Correct Responses Someone searching for the term shirt Someone searching for the term I want to buy a black shirt Someone searching for the term black button shirt Someone searching for the term shirt brown 14. Which type of automated bidding strategy is Target return on ad spend (ROAS)? Conversion-focused bidding Awareness-based bidding Consideration-focused bidding Revenue-focused bidding 15. What are two benefits of using automated bidding? (Choose two.) Sitelink extensions Manual control Machine learning Auction-time bidding 16. Samira recently opened an online potted plant store and needs to promote it. She chose Google Ads because it offers advertisers different campaign types that determine where ads will appear and the format in which they’ll be displayed when viewed. What Google campaign type will help her reach her most valuable audience? TV campaigns, which promote her products directly to consumers while they’re watching their favorite network and cable TV programs. Shopping campaigns, which promote her products by giving consumers detailed information about what she’s selling before they click her ad. App campaigns, which can increase engagement, app installs, and even in-app actions, such as ordering her products. Social media campaigns, which showcase her products to users while they browse their favorite social-media platforms. 17. Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. CTR CPA MAXIMIZE CLICKS MINIMIZE CLICKS 18. An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate? The campaign score has 60% headroom to improve. 40% of the revenue she allocates to her campaign is being used in the wrong areas. The campaign is running 40% over budget. 19. Colin wants to get the word out about his newest product. He’s planning to create a Google Display campaign with building awareness as his marketing objective. Why would Colin choose “Build awareness” as his marketing objective? He wants to use Google’s automation technology to grow direct sales of his products. He wants to engage users who intend to purchase his products and are actively researching them. He wants to get his newest product in front of as many people as possible. 20. What does adding callout extensions to your Google Search ads enable you to do? Extend ads with a phone number, allowing mobile users to directly call your business. Highlight information about value-adding attributes of your business, products, or services. Gives you the option of driving traffic to your website or to the app store from a single text ad. Direct users to specific pages of your website. Loading … Share now!52 52Shares
