Posted in why Digital Marketing? Author: admin Published Date: 2021-01-31 Leave a Comment on GOOGLE ADS Please enter your email: 1. Samira recently opened an online potted plant store and needs to promote it. She chose Google Ads because it offers advertisers different campaign types that determine where ads will appear and the format in which they’ll be displayed when viewed. What Google campaign type will help her reach her most valuable audience? Shopping campaigns, which promote her products by giving consumers detailed information about what she’s selling before they click her ad. Social media campaigns, which showcase her products to users while they browse their favorite social-media platforms. App campaigns, which can increase engagement, app installs, and even in-app actions, such as ordering her products. TV campaigns, which promote her products directly to consumers while they’re watching their favorite network and cable TV programs. 2. What are two benefits of using automated bidding? (Choose two.) Auction-time bidding Sitelink extensions Manual control Machine learning 3. Jerry’s managing a Google Search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of Search results. Reduce the number of words in the ad. Remove ad extensions. Create a helpful, relevant landing page for the ad. 4. Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal. Which outcome is Reggie expecting from the campaign? Getting more customers to learn about his products. NEXT E-mail sign-ups from people interested in a healthy lifestyle. More online sales through Reggie’s online store. More followers on the store’s social media presence. 5. An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate? 40% of the revenue she allocates to her campaign is being used in the wrong areas. The campaign is running 40% over budget. The campaign score has 60% headroom to improve. 6. Which type of automated bidding strategy is Target return on ad spend (ROAS)? Awareness-based bidding Consideration-focused bidding Revenue-focused bidding Conversion-focused bidding 7. Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. sales Growth Sales, consideration, and integrity Relevance, control, and results 8. Colin wants to get the word out about his newest product. He’s planning to create a Google Display campaign with building awareness as his marketing objective. Why would Colin choose “Build awareness” as his marketing objective? He wants to get his newest product in front of as many people as possible. He wants to engage users who intend to purchase his products and are actively researching them. He wants to use Google’s automation technology to grow direct sales of his products. 9. What’s an advantage of the reach of Responsive Display Ads? They automatically adjust your creative asset’s size, appearance, and format to fit just about any native or non-native ad slot. They automatically adjust your creative asset’s size, appearance, and format to meet your exact branding requirements. They allow you to manually adjust their size, appearance, and format to meet your exact branding requirements. They allow you to manually adjust your creative asset’s size, appearance, and format to fit just about any native or non-native ad slot. 10. Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. A Standard remarketing campaign A Standard Display campaign A Dynamic remarketing campaign A Smart Display campaign 11. What’s provided by Responsive Display Ads? Reach, scale, control Complete creative control and reach Complete creative control and simplicity Reach, simplicity, automation 12. Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart Display campaigns provides that might help Mike? Automated targeting Automated rule generation Automated video production 13. How can Google Ads help you advance your business goals? By influencing consideration of your products and services By building awareness of your brand All of the above By driving online, in-app, in-person, and over-the-phone sales 14. Maria has been told that she should use the Performance Planner on a monthly basis. To review new keyword opportunities To react to ever-changing external factors To analyze demographic performance 15. Ad extensions assist in providing users with which two things they want from their search experience? Information based on their moment Relevant information News items related to their search 16. What does adding callout extensions to your Google Search ads enable you to do? Extend ads with a phone number, allowing mobile users to directly call your business. Highlight information about value-adding attributes of your business, products, or services. Direct users to specific pages of your website. Gives you the option of driving traffic to your website or to the app store from a single text ad. 17. A water-sports company specializes in custom-made watercrafts and accessories.Their marketing manager decides to use the broad-match keyword, “boat.” The manager then adds “paddle” as a broad-match modifier. Which two searches may prompt the marketing manager’s ad? A green boat paddle Rowboat paddling Boats and ships Boat adventure 18. Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. CTR CPA MAXIMIZE CLICKS MINIMIZE CLICKS 19. Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)? Select All Correct Responses Someone searching for the term shirt brown Someone searching for the term I want to buy a black shirt Someone searching for the term shirt Someone searching for the term black button shirt 20. What’s an accurate description of callout extensions? A mobile-only format that enables users to contact a business via text messages. Additional links that direct users to specific pages of a website. Short, specific snippets of text that highlight value-adding attributes. Loading … Share now!52 52Shares Author: admin
