GOOGLE ADS

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1. Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with.

 
 
 

2. Jerry’s managing a Google Search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of Search results.

 
 
 

3. What does adding callout extensions to your Google Search ads enable you to do?

 
 
 
 

4. Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles.

 
 
 

5. Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website.

 
 
 
 

6.

In-market audiences allow the opportunity to specifically identify what kind of user?

 
 
 
 

7. What’s an accurate description of callout extensions?

 
 
 

8. Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She applies an optimization recommendation that surfaces in the Recommendations page.

 
 
 

9. Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)?

Select All Correct Responses

 
 
 
 

10. Samira recently opened an online potted plant store and needs to promote it. She chose Google Ads because it offers advertisers different campaign types that determine where ads will appear and the format in which they’ll be displayed when viewed. What Google campaign type will help her reach her most valuable audience?

 
 
 
 

11. An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%.

What does this score indicate?

 
 
 

12.

A water-sports company specializes in custom-made watercrafts and accessories.Their marketing manager decides to use the broad-match keyword, “boat.” The manager then adds “paddle” as a broad-match modifier.

Which two searches may prompt the marketing manager’s ad?

 
 
 
 

13. What’s provided by Responsive Display Ads?

 
 
 
 

14. How does automating your bid contribute to a successful Google Ads campaign?

 

 

 
 
 

15. Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal.

Which outcome is Reggie expecting from the campaign?

 
 
 
 

16. How can Google Ads help you advance your business goals?

 
 
 
 

17. Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost.

 
 
 

18. Ad extensions assist in providing users with which two things they want from their search experience?

 
 
 

19. Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns.

What’s one automation model that Smart Display campaigns provides that might help Mike?

 
 
 

20. Francine is advertising her company’s newest video-editing software and related products. She knows that best practice is to create 3-5 ads in each of her Search Ad groups

 
 
 

21. Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible.

 
 
 
 

22. What are two benefits of using automated bidding? (Choose two.)

 
 
 
 

23. What’s an advantage of the reach of Responsive Display Ads?

 
 
 
 

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