Posted in why Digital Marketing? Author: admin Published Date: 2021-01-31 Leave a Comment on GOOGLE ADS Please enter your email: 1. Maria has been told that she should use the Performance Planner on a monthly basis. To react to ever-changing external factors To review new keyword opportunities To analyze demographic performance 2. Samira recently opened an online potted plant store and needs to promote it. She chose Google Ads because it offers advertisers different campaign types that determine where ads will appear and the format in which they’ll be displayed when viewed. What Google campaign type will help her reach her most valuable audience? App campaigns, which can increase engagement, app installs, and even in-app actions, such as ordering her products. TV campaigns, which promote her products directly to consumers while they’re watching their favorite network and cable TV programs. Shopping campaigns, which promote her products by giving consumers detailed information about what she’s selling before they click her ad. Social media campaigns, which showcase her products to users while they browse their favorite social-media platforms. 3. Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart Display campaigns provides that might help Mike? Automated video production Automated targeting Automated rule generation 4. Colin wants to get the word out about his newest product. He’s planning to create a Google Display campaign with building awareness as his marketing objective. Why would Colin choose “Build awareness” as his marketing objective? He wants to use Google’s automation technology to grow direct sales of his products. He wants to engage users who intend to purchase his products and are actively researching them. He wants to get his newest product in front of as many people as possible. 5. What are two benefits of using automated bidding? (Choose two.) Manual control Auction-time bidding Machine learning Sitelink extensions 6. Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. A Standard Display campaign A Dynamic remarketing campaign A Standard remarketing campaign A Smart Display campaign 7. Ad extensions assist in providing users with which two things they want from their search experience? News items related to their search Information based on their moment Relevant information 8. What’s provided by Responsive Display Ads? Reach, scale, control Reach, simplicity, automation Complete creative control and reach Complete creative control and simplicity 9. How can Google Ads help you advance your business goals? By driving online, in-app, in-person, and over-the-phone sales By building awareness of your brand By influencing consideration of your products and services All of the above 10. A water-sports company specializes in custom-made watercrafts and accessories.Their marketing manager decides to use the broad-match keyword, “boat.” The manager then adds “paddle” as a broad-match modifier. Which two searches may prompt the marketing manager’s ad?