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1. Maria has been told that she should use the Performance Planner on a monthly basis.


2. Samira recently opened an online potted plant store and needs to promote it. She chose Google Ads because it offers advertisers different campaign types that determine where ads will appear and the format in which they’ll be displayed when viewed. What Google campaign type will help her reach her most valuable audience?


3. Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns.

What’s one automation model that Smart Display campaigns provides that might help Mike?


4. Colin wants to get the word out about his newest product. He’s planning to create a Google Display campaign with building awareness as his marketing objective.

Why would Colin choose “Build awareness” as his marketing objective?


5. What are two benefits of using automated bidding? (Choose two.)


6. Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible.


7. Ad extensions assist in providing users with which two things they want from their search experience?


8. What’s provided by Responsive Display Ads?


9. How can Google Ads help you advance your business goals?



A water-sports company specializes in custom-made watercrafts and accessories.Their marketing manager decides to use the broad-match keyword, “boat.” The manager then adds “paddle” as a broad-match modifier.

Which two searches may prompt the marketing manager’s ad?