n Digital Marketing has overtaken Jobs in Internet Marketing and continued to grow through 2013.
What is the talent gap between digital marketing jobs and resources
Earlier in 2013 we created the second infographic in this post showing the most in-demand online marketing jobs based on LinkedIn skills and the popularity of online marketing jobs in the UK. We have now added this related infographic which shows the Talent gap between jobs required by businesses against in-house roles in the US. It’s produced by Online Marketing Institute who have this report on developing digital marketing skills.
What are the main types of Jobs in Digital Marketing?
We have researched the types of jobs which are most in demand and in this infographic we showcase the top jobs in digital by volume and growth. We also give ideas on what companies should be looking for when recruiting into digital jobs and what qualities candidates need to show to get the job. We hope it helps our readers, whether you’re looking to develop your career in digital marketing, or recruit the right people for your digital marketing team.
Job and role descriptions for digital marketing
To help marketers find the right job in digital and to help companies recruit the right person, we have created a new series of Digital marketing job description templates.
There are 10 detailed templates of digital job role descriptions , for each showing alternative job descriptions, main areas of responsibilities, typical tasks, technical and management skills needed and typical salary ranges. The jobs covered include both company and agency job of different seniority:
- Analytics Manager
- CRM and Email marketing Manager
- Digital Agency Account Manager and Sales Director
- Digital Marketing Manager and Web Manager
- Ecommerce Manager
- PPC Search Manager
- Search Manager / SEO Manager
- Social Media Manager or Community Manager
- Web Developer and Web Designer
How to best structure a digital team to work as an integrated part of marketing is a key challenge too. To help here, we have created a companion guide to structuring a digital team. This shows options for different jobs and team structures in companies of different sizes.
Digital strategist Dr Dave Chaffey is co-founder and Content Director of Smart Insights. Dave is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources are used by our Premium members in more than 100 countries to Plan, Manage and Optimize their digital marketing. Free members can access our sample templates here. Please connect on LinkedIn to receive updates or ask me a question. For my full profile and other social networks, see Digital thiru on Smart Insights. Dave is a keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.
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