Careers in Digital Marketing

Careers in Digital Marketing

Words about Digital Marketing:

Take up a career in Digital Marketing at this moment is the right time, it’s a fastest growing industry and profession in this background is highly in demand now. The digital economy is growing faster and it’s 10 times faster than traditional marketing. There are huge vacancies are available in this industry. In order to grow faster in this industry, we need to be updated on top of industry news by frequently visiting digital marketing sites and prominent people in social media.

 

 

 

 

 

Below are the general areas you need to get trained:

  • Search Engine Optimization(SEO)
  • Email Marketing
  • Social Media Marketing(SEM)
  • Search Engine Marketing (SEM)
  • Mobile Marketing
  • Online Retail Sales
  • Content Marketing
  • Web Design
  • Customers are Keys
  • Content Writing
  • Copywriting and editing

It is required to get expertise in minimum one or two areas is good, If you are in the Lead/ Managerial level you should have knowledge in all sector is well and good.

 

 

 

Why have to choose the career in Digital Marketing:

 

 

Taking digital marketing as a career is leads a way to get enormous opportunities for Businessperson, Technical Professional and the person who has a more creative way of thinking. Since it’s a frequently updating and exploring industry you will get the enormous knowledge to keep you update and be creative.

 

Ways to get trained in Digital Marketing:

 

Keep the focus on yourself learning. There are lots of ways to make you get trained in this field.

  • Create your our own blog or a website
  • Work on your personal social media networks
  • Be a trainer and take the online training class
  • You can make yourself as professionally by the way you are interested

You need to be determinant, self-motivated, creative, Good Leader, Good communicator.

Job Openings and Salary Structure in Digital Marketing in India:

The below picture will give you the better idea of the job opportunities and salary range in Digital Marketing Industry.

 

So there are lots of opportunities are available in Digital Marketing Field the way how you will acquire is the level is based on your approach and Self-Interest.

 

Opportunities Spread across the world for Digital Marketers:

Digital Marketers have career scope across the world. There are millions of opportunities are available globally. The below picture will describe you about the ideas of the potential in this industry.

 

 

 

 

 

cryptocurrency Explained well in Tamil

cryptocurrency Explained well in Tamil

 

 

Now, Google will ban all cryptocurrency-related AdWords ads starting in June 2018. This contains ICOs, exchanges and even pages offering information about trading.

“We don’t have a crystal ball to know where the future is going to go with cryptocurrencies, but we’ve seen enough consumer harm or potential for consumer harm that it’s an area that we want to approach with extreme caution.”- Scott Spencer, the Director of Sustainable Ads at Google

AdWords’ Financial Services ad policy has been updated and it will no longer serve ads like:
  • Binary options and synonymous products
  • Cryptocurrencies and related content (including but not limited to initial coin offerings, cryptocurrency exchanges, cryptocurrency wallets, and cryptocurrency trading advice)

Keyword Research in India

Keyword Research in india 

It all begins with words typed into a search box.Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. By researching your market’s keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole. It’s not always about getting visitors to your site, but about getting the right kind of visitors. The usefulness of this intelligence cannot be overstated; with keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are actively seeking. In the history of marketing, there has never been such a low barrier to entry in understanding the motivations of consumers in virtually any niche.
Keword Research is most important operations to be performed at the earliest,If a company misses its opppurtunity to list its bussiness for the most predominant keywords definately  the company has to inccur  some cost in building the same ,
Moreover Technical Keyword is only done by some the of Experts  in Digitaltout.com ,Identifying where is your company keword and frameing the strategy in accordance with the most often used kewords and long tail keywords is a very big issue, bring that in your top list organically is  definately a achivement, still there are large number of companys are growing up in this segment without knowing the actual phenomenen of the business
If you want to list your business please log to panindiamart.com click here to log on 
Keyword Research in India/Keyword Research in India /Keyword Research in India /Keyword Research in India /Keyword Research in India /Keyword Research in India /Keyword Research in India /

PPC EXPERTS IN INDIA

PPC EXPERTS IN INDIA

Whether you’ve heard a little about PPC marketing and are curious to learn more, or you already know that you want to use PPC to market your business, but aren’t sure where to start, you’ve come to the right place! This is the first lesson in PPC University, a set of three guided courses that will teach you everything you need to know about PPC and how to make it work for you.

First, we’ll need to define PPC and establish a basic understanding of how PPC advertising works. Let’s go!

What is PPC?

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.

very time our ad is clicked, sending a visitor to our website, we have to pay the search engine a small fee. When PPC is working correctly, the fee is trivial, because the visit is worth more than what you pay for it. In other words, if we pay $3 for a click, but the click results in a $300 sale, then we’ve made a hefty profit.

A lot goes into building a winning PPC campaign: from researching and selecting the right keywords, to organizing those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversions. Search engines reward advertisers who can create relevant, intelligently targeted pay-per-click campaigns by charging them less for ad clicks. If your ads and landing pages are useful and satisfying to users, Google charges you less per click, leading to higher profits for your business. So if you want to start using PPC, it’s important to learn how to do it right.

What is Google AdWords?

Google AdWords is the single most popular PPC advertising system in the world. The AdWords platform enables businesses to create ads that appear on Google’s search engine and other Google properties.

AdWords operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements. Every time a search is initiated, Google digs into the pool of AdWords advertisers and chooses a set of winners to appear in the valuable ad space on its search results page. The “winners” are chosen based on a combination of factors, including the quality and relevance of their keywords and ad campaigns, as well as the size of their keyword bids.

More specifically, who gets to appear on the page is based on and advertiser’s Ad Rank, a metric calculated by multiplying two key factors – CPC Bid (the highest amount an advertiser is willing to spend) and Quality Score (a value that takes into account your click-through rate, relevance, and landing page quality). This system allows winning advertisers to reach potential customers at a cost that fits their budget. It’s essentially a kind of auction. The below infographic illustrates how this auction system works.

What Is Google AdWords

Conducting PPC marketing through AdWords is particularly valuable because, as the most popular search engine, Google gets massive amounts of traffic and therefore delivers the most impressions and clicks to your ads. How often your PPC ads appear depends on which keywords and match types you select. While a number of factors determine how successful your PPC advertising campaign will be, you can achieve a lot by focusing on:

  • Keyword Relevance – Crafting relevant PPC keyword lists, tight keyword groups, and proper ad text.
  • Landing Page Quality – Creating optimized landing pages with persuasive, relevant content and a clear call-to-action, tailored to specific search queries.
  • Quality Score – Quality Score is Google’s rating of the quality and relevance of your keywords, landing pages, and PPC campaigns. Advertisers with better Quality Scores get more ad clicks at lower costs.

PPC Keyword Research

Keyword research for PPC can be incredibly time-consuming, but it is also incredibly important. Your entire PPC campaign is built around keywords, and the most successful AdWords advertisers continuously grow and refine their PPC keyword list. If you only do keyword research once, when you create your first campaign, you are probably missing out on hundreds of thousands of valuable, long-tail, low-cost and highly relevant keywords that could be driving traffic to your site.

An effective PPC keyword list should be:

  • Relevant – Of course, you don’t want to be paying for Web traffic that has nothing to do with your business. You want to find targeted keywords that will lead to a higher PPC click-through rate, effective cost per click, and increased profits. That means the keywords you bid on should be closely related to the offerings you sell.
  • Exhaustive – Your keyword research should include not only the most popular and frequently searched terms in your niche, but also to the long tail of search. Long-tail keywords are more specific and less common, but they add up to account for the majority of search-driven traffic. In addition, they are less competitive, and therefore less expensive.
  • Expansive – PPC is iterative. You want to constantly refine and expand your campaigns, and create an environment in which your keyword list is constantly growing and adapting.

Managing Your PPC Campaigns

Once you’ve created your new campaigns, you’ll need to manage them regularly to make sure they continue to be effective. In fact, regular account activity is one of the best predictors of account success. You should be continuously analyzing the performance of your account and making the following adjustments to optimize your campaigns:

  • Add PPC Keywords: Expand the reach of your PPC campaigns by adding keywords that are relevant to your business.
  • Add Negative Keywords: Add non-converting terms as negative keywords to improve campaign relevancy and reduce wasted spend.
  • Split Ad Groups: Improve click-through rate (CTR) and Quality Score by splitting up your ad groups into smaller, more relevant ad groups, which help you create more targeted ad text and landing pages.
  • Review Costly PPC Keywords: Review expensive, under-performing keywords and shut them off if necessary.
  • Refine Landing Pages: Modify the content and calls-to-action (CTAs) of your landing pages to align with individual search queries in order to boost conversion rates. Don’t send all your traffic to the same page.

You’ll learn more about all of these elements of PPC campaign management as you move forward through the coursework in PPC University.

PPC EXPERTS IN INDIA/PPC EXPERTS IN INDIA/PPC EXPERTS IN INDIA/PPC EXPERTS IN INDIA/PPC EXPERTS IN INDIAPPC EXPERTS IN INDIA/PPC EXPERTS IN INDIA/PPC EXPERTS IN INDIA/PPC EXPERTS IN INDIA

Landing Page optimization

What does it mean landing page?

In online marketing, a landing page, sometimes known as a “lead capture page” or a “lander”, or a “destination page”, is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. … Landing pages are used for lead generation.

There’s one page that usually draws most of the attention from stakeholders during a redesign — your homepage, but what if I told you, you should put most of your focus on another area?
Your landing pages.
Think about it, landing pages are the real heavy lifters on your website, if your landing pages aren’t attractive, optimized for experience and conversion, and user-focused, you’ll have a really hard time generating qualified leads from your website.
What does superb landing page design look like?
We all know what constitutes a landing page (hopefully), but just in case, let me do a quick review of everything you need for one that is truly superb! 🙂

Every great  landing-page-optimization has

Value-focused Content
The cornerstone of a high-converting landing page, like most inbound marketing, is content that conveys the value you’re delivering to the user.
Ensuring your content is keyword-optimized (so users can actually find your page) and focused on why the user should actually care about the offer you’re pushing is key to a strong landing page. But that’s not enough! The copy you generate needs to be engaging and tell the user a story. Without this element, it’ll come off as flat, disingenuous, and ultimately may hurt your conversions.
It’s extremely important to ensure that the content you’re promoting gives enough value to match what type of information you’re asking for on the form…
An Appropriate Form
The form is what makes a landing page a landing page.
Creating a high-converting form is a little bit of a science, as you need to match the value of your offer to the amount of information you’re asking for. For instance, if you’re offering a simple checklist, you probably shouldn’t have 10 form fields since the return is so small.
Typically you want to keep your forms to 3-5 fields. If you’re a HubSpot user, you can utilize Smart Fields to collect more data once they’ve filled out a given field, which helps to collect better information to improve your marketing to the user.
Video/Imagery
No one likes a wall of text on a web page, which is why it’s so important to provide some sort of visual aid to engage the user. Images or video are a great way to do this.
If you have a content download landing page, it’s usually a great idea to give a preview of the offer or even show the cover.
For more important landing pages, however, such as your request a demo or consultation page, video is much more powerful than a boring static image.
On “bottom of the funnel” pages, take the time to talk to the user as a human. Tell them exactly what to expect after the fill out the form, and what awesome value they’ll get in return.
Video is definitely an underutilized resource for landing pages, so take the opportunity to 1-up your competitors!
A Kickass Testimonial
One often-forgotten element of superb landing page design is social proof.
Adding in a user testimonial provides evidence that everything you claim on the page is actually true. That makes filling out that sometimes daunting form just a little less scary (and sometimes that’s all it takes).
Other forms of social proof are valuable as well, including download numbers, awards, or even reviews.
Social Share Links
So you created this amazing offer, and a user finds it on your website and thinks his or her colleagues would enjoy it as well, what next?
Enter your social share links.
This very small and simple element can help boost the reach and effectiveness of your downloadable content by letting it be posted to social media, or even sent via text message, with the click of a button.
At the foundational level, that’s a landing page. But there’s so much more you can do to make it more engaging, trusted, and lead generating.

Consumers, however, are learning to automatically tune out anything that isn’t interesting. This drives businesses to spend even more, becoming more creative and pulling out every tactic they can think of to capture consumer attention.

So, with all the above tools at our disposal, why do we still have terrible conversion rates, hovering between 1 to 3% on average? The largest culprit I see? The landing page.

The purpose of a landing page is to convert visitors coming from marketing campaigns as quickly as possible. The problem is that business landing pages generally fail to meet the expectations of the visitor. In many cases, businesses are simply driving people to their homepage, which is simply a bad idea. Landing pages have a different purpose than your homepage. So let’s look at what makes up a good landing page.

Layout Of A Landing Page

We’ll start with the landing page header, which is its most critical element.

1.0  The Landing Page Header

The header has to capture visitor interest within the first 3 seconds of hitting the page. The rest of the page doesn’t matter much if the heading doesn’t match visitor expectations.

The header must absolutely match what the visitor was promised in the campaign creative they clicked, bringing them to your page. If there is any mismatch, most of your audience is going to bounce from the page almost immediately.

People don’t waste their time with sites that don’t meet their needs, and a landing page disjointed from the original ad causes enough confusion for the visitor to bail. Below is a great example of a heading matching the original ad from Ion http://www.digitaltout.com

The header should be creative, use large text that matches the ad as well as matching your brand image. Keep navigation to the rest of your website off of the landing page unless it’s critical. You generally don’t want visitors to leave the page. Remember, the primary purpose of a landing page is to drive a conversion action.

2.0  Landing Page Body of landing-page-optimization

As marketers, we know that most people visiting our websites are skimming through our content. This is even truer with landing pages. Your body copy should complement your header, but provide more details that motivate people to take your desired conversion action.

Use headlines as guides to break content apart. Use lists, colored sections and graphics to highlight features and value propositions. Again, the body copy should be designed to drive the conversion. That is the primary purpose of almost all campaign-driven landing pages.

landing-page

3.0  The Landing Page Conversion of landing-page-optimization

The conversion action of a landing page can be any number of things, but in most cases it is either a form or a call-to-action. A form is used when you want to collect information about your visitor, and in return, give them something of value (white paper, ebook, webinar, newsletter signup). A call-to-action (CTA) could be a button to add a product to a shopping cart or a link to more information.

When your conversion is a form, request only the information you need to move the visitor through the sales funnel. While asking for additional information can help improve what you know about the visitor and improve lead quality, I personally prefer to capture additional information in future interactions with the customer.

Calls-to-action are usually a button or an interactive element on the page. These should be very obvious — not necessarily “used-car-salesman” obvious, but try to use contrasting colors and prominent locations that people can easily see without scrolling down. Don’t force visitors to have to think about what the next step should be if they are interested. Below is a good example of an effective CTA from a GetResponse campaign.

cta

4.0  Trust Elements of landing-page-optimization

Trust elements are the often overlooked component of a landing page. They can include customer reviews, testimonials, privacy policies, business certifications, awards and so forth.

Most people visiting from a campaign other than email will likely have never heard of your business. These trust elements help them establish a comfort level that doing business with you is OK, that their decision is a good one and they can trust you. Every decision a person makes is weighed internally on how it will impact their lives. The more fear you can take out of that decision, the more visitors you can convert.

Design Of The Landing Page

There are obviously many ways a landing page can be organized. Most landing pages are single step, but a two-step design can be very effective as well. A two-step landing page will usually have a call-to-action on the first page and a form on the second page.

The length of a landing page depends on the purpose of your page. There are short and long landing pages that can be equally as effective for different audiences. The highest converting landing pages are the most traditional that have body content on the left and a form on the right.

With landing pages, you can get really creative and try new things since they are not typically integrated in with the rest of your website. So give yourself some creative freedom to try new and different ways of communicating your message.

1.0  Testing For Effectiveness of landing-page-optimization

Landing pages are usually good at getting a significant amount of traffic if you are running great campaigns. This makes landing pages a wonderful playground for doing A/B testing and learning more about your audience. If possible, always run tests on landing pages, testing each of the landing page elements discussed above. Additionally, try new creative designs that adhere to your branding.

font-improvement

2.0  Responsive Landing Page For Mobile Devices

Landing page traffic usually comes from marketing campaigns, especially PPC and email campaigns. As we all know, email is being viewed more often on mobile devices now, so you need to be sure that your landing pages are mobile friendly.

In fact, if your website isn’t mobile ready, creating mobile-friendly landing pages is much easier to accomplish. By marketing to a mobile audience, you can improve ROI.

3.0  Measuring Your Landing Page Effectiveness

There are several metrics you want to look into when measuring the effectiveness of your landing pages.

  • Bounce Rate. Take a look at your overall bounce rate, but try and filter it down so you can see the bounce rate by campaign and by source. You may have a great ad running that delivers a lot of traffic but low conversions. When you can see which campaigns are driving a better conversion rate, you’ll know what is working better and can adjust your other campaigns.
  • Unique Visitors. Unique visitors is a simple metric telling you how effective the campaign is at delivering traffic. It doesn’t tell you how effective the landing page is. But you need this info to determine conversion rates. Just because you have a lot of traffic, doesn’t mean it is the right traffic, and you may need to adjust your ad copy.
  • Conversion Rate. This is the rate of unique visits/completed conversions. Remember that a completed conversion isn’t necessarily a form fill. You need to determine what the goal of the landing page is and use that to measure the conversion ate.
  • Time on Page. If you have a lot of people spending a lot of time on the page, it could be they are interested, or it might mean they had trouble figuring out your message. Less time spent on the page before converting is your goal if you want the conversions. Someone who has to scroll around for information will be distracted and less likely to convert. Keep your landing page message simple.
  • Lead Generation Effectiveness. This is really a measure of the campaign’s effectiveness to deliver leads. If you are running multiple pages during a campaign as an A/B test, it will give you insights not only on what page is driving conversions, but what page is actually delivering leads. I have seen it more than once where one page converts better, but another delivers more qualified leads.

4.0  Personalizing Your Landing Page

When possible, try to get personal with your audience. If they are coming from a specific state or country, adjust the messaging to reflect that. Or, if they are previous visitors that have converted, try to reflect that by asking questions you haven’t asked before on the form. When you can, personalize the landing page to be more relevant to visitors based on history, demographics, goelocation, etc., which can significantly impact your conversion rate.

Great Ideas For landing-page-optimization

There are lots of great ideas for landing pages out there. Because there are many different designs and concepts that are uniquely tailored to various type companies, I’d recommend analyzing the experts.

Companies that provide landing pages and optimization tools use their own products in a very competitive market. For them, creating the best landing page is critical. Search for [landing page] as well as [conversion optimization] on Google, and check out companies like Ion Interactive, Optimizely and GetResponse for landing page management tools that can make your marketing life a little easier.

landing-page-optimization/landing-page-optimization/landing-page-optimizationlanding-page-optimization/landing-page-optimization/landing-pageoptimization/landing-page-optimizationlanding-page-optimization

Watts up Marketing

Watts up Marketing
WhatsApp is a cross-platform mobile app that enables message exchange across different mobility platforms (iPhone, BlackBerry, Android, Windows Phone and Nokia). it is not even second but before the traditional text message, a smart phone user can miss your text message but not your whatsapp marketing message. Whatsapp is an app of the next generation as it gives the marketeers not only the ability to send media rich bulk whatsapp messages to the target audience, but it also has helped digital marketing professionals to reach out to a subscriber base of 900 million user (and increasing) who are on whatsapp.

WhatsApp’s Broadcast Feature:
Reaching out to your target audience quicker than ever is now possible. Thanks to WhatsApp Broadcast List feature. Broadcast Lists are saved lists of message recipients that marketers can repeatedly send broadcast messages to, without having to select them each time. The #1 messenger app lets you broadcast messages to your target audience within minutes. Connecting to your customers had never been easier than this. Launching a new product / service? Broadcast the message via WhatsApp and get more potential buyers.
 A Whole New Horizon To Mobile Marketing?
Business owners are now starting to realize the marketing potential that WhatsApp can unfold for there business. Some of the reasons why WhatsApp marketing has become so big in no time. There are striking reasons why this cross-platform messaging app is revolutionizing the communication between marketers and audience.
Here are a few:
Support For Multiple Media Formats
Text based messaging has its limitations. Let’s imagine, you want to send a new year greeting or the images of your new product launched to your clients. Using text messaging, it’s impossible as it doesn’t support pictures. This isn’t the case with WhatsApp. It enables you to send rich text messages to the clients in the form of:
Text
Images
Videos
vCards
Ability To Track How Message Broadcast Performs
Recently, WhatsApp introduced a feature, Blue tick. It tells senders the status of the message sent. If recipient of the message opened and read the message, the tick turns blue. Now, you can easily see how many of your audience read your business message. It will now be easy for marketers to measure how their promotional advertising messaging campaigns performed.
 

Allows Sending Messages to DND Numbers
While broadcasting message to a contact list, you do not need to worry about DND (Do not Disturb) phone numbers. With WhatsApp, marketers can even contact those who are listed as DND. That means, creating a customer outreach without fearing message spam is now possible with WhatsApp .
WhatsApp Message Broadcasting : The Next Big Thing
The 900 million strong and growing WhatsApp user base has attracted marketers to connect their audience who are using this platform. With WhatsApp, (The most powerful feature-rich messaging app) marketers would be able to contact their audience with rich media campaigns. Stop waiting. It’s time to create maximum audience outreach using text messages, audio clips, video clips and vCards. No word limits, no DND restrictions, just compose message and BROADCAST to a list of audience.
Watts up Marketing/Watts up Marketing/Watts up Marketing/Watts up Marketing/Watts up Marketing

Website/ Mobile Optimization in india

Website/ Mobile Optimization in india

What is website/Mobile Optimization?
Every year people spend more and more time on their mobile devices and tablets, but many websites still aren’t designed to account for different screen sizes and load times. Mobile optimization takes a look at site design, site structure, page speed, and more to make sure you’re not inadvertently turning mobile visitors away.
Mobile SEO Best Practices
If your site is already well optimized for search engines, there are only a few additional things that you need to think about when optimizing for mobile.
 

Page speed
Because of hardware and connectivity issues, page speed is even more important for mobile users than desktop users. Beyond optimizing images, you’ll want to minify code, leverage browser caching, and reduce redirects. More information on page speed can be found on our SEO Best Practices for Page Speed page.
Don’t block CSS, JavaScript, or images
In the old days, some mobile devices couldn’t support all of these elements, so webmasters of mobile sites blocked one or all three. But for the most part that’s no longer true, and the Smartphone GoogleBot wants to be able to see and categorize the same content that users do. So don’t hide it. These elements are also critical to helping Google understand if you have a responsive site or a different mobile solution.
 

Site design for mobile
Mobile devices are simplifying and revolutionizing the ways sites are designed. “Above the fold” no longer has meaning in a world where we scroll endlessly
Don’t use Flash
The plugin may not be available on your user’s phone, which means they’ll miss out on all the fun. If you want to create special effects, use HTML5 instead.
Don’t use pop-ups either
It can be difficult and frustrating to try and close these on a mobile device. This might lead to a high bounce rate.
Design for the fat finger
Touch screen navigation can lead to accidental clicks if your buttons are too big, too small, or in the path of a finger that’s trying to get the page to scroll.
Optimize titles and meta descriptions
Remember that you’re working with less screen space when a user searches using a mobile device. To show off your best work in SERPS, be as concise as possible (without sacrificing the quality of the information) when creating titles, URLs, and meta descriptions.
Use Schema.org structured data
Because of the limited screen space, a search result with rich snippets is even more likely to stand out than on a desktop. Read more about Schema.org structured data.
Optimize for local search
If your business has a local element, remember to optimize your mobile content for local search. This includes standardizing your name, address, and phone number and including your city and state name in your site’s metadata. More information on local SEO can be found here.
Mobile site configuration
Probably the most important decision you’ll make when setting up a site is deciding whether you want to use a responsive, dynamic serving, or separate site configuration. Each has its advantages and disadvantages. Google prefers responsive design but supports all three options as long as you have set them up properly.
Responsive web design
Responsively-designed sites use CSS3 media queries to serve the same content to mobile and desktop users using a fluid grid and a flexible design to automatically adapt to the size of a user’s screen.
Responsive designs use media queries to target the layout based on screen width, orientation, and resolution. For example, you could use the following CSS to instruct browsers how to display content for a screen that’s 420 or fewer pixels wide:
And to link to a separate stylesheet instead, put the following HTML in between your <head> tags:
Use an emulator like the Responsive Web Design Testing Tool to verify that your responsive design looks the way you want it to.
Dynamic serving
If you don’t have the resources for a complete site redesign or want to display different content for mobile visitors than you do for desktop ones, one solution is to use one URL to display different sets of HTML and CSS depending on what type of device your visitor is using (also called detecting user agents). This can be useful, for example, if you’re a restaurant who wants a mobile visitor (who might be wandering your neighborhood) to see a sampling of reviews and a map to your location instead of your full website.
Displaying different content based on the user agent is called dynamic serving and it’s done using the Vary HTTP header, which looks like this:
Vary HTTP Header
GET /page-1 HTTP/1.1
Host: www.example.com
(…rest of HTTP request headers…)
HTTP/1.1 200 OK
Content-Type: text/html
Vary: User-Agent
Content-Length: 5710
(… rest of HTTP response headers…)
Simply put, this means that the content displayed will vary based on the user agent requesting the page.
Dynamic serving is not the perfect compromise that it might seem to be. For one, it relies on having an updated list of user agents, which means that every time a new mobile device comes to market that list needs to be updated. And it’s not uncommon for desktops and mobile devices to be wrongly served with the HTML for the other device. Read more about common pitfalls.
Separate mobile URL
Another option is to create a second, parallel site for mobile users. This allows you to create completely custom content for mobile visitors. To avoid URL confusion, most parallel mobile sites use an “m” subdomain.
Parallel mobile sites can be as imperfect as dynamic serving sites at sending visitors to the right version, so be sure to make it easy for visitors who end up in the wrong place to click over to their preferred experience.
You’ll also want to make sure that your site redirects are all in place and as lean as possible to decrease page speed. And to avoid duplicate content issues, you’ll need to set up rel=”canonical”.
What about using an app?
Creating an app is one way to tailor the mobile experience for your visitors. But the interstitial page many sites use to alert a mobile user that an app is available can also serve as a block to search engine crawlers. Google’s John Mueller explains.
Keep Learning
The SEO’s Guide to Building a Great Mobile Site Kristina Kledzik lays out why you need a mobile solution now and offers insight into what options work best for different types of sites.The Definitive Guide to Google’s New Mobile SEO Rules Peter McLachlan outlines what Google is looking for in a mobile-optimized site.Mobile Emulator This tool lets you see what your site looks like on a wide variety of mobile devices.Responsive Web Design Testing Tool See what your responsive site looks like on a variety of standard screen sizes.Screaming Frog Check your redirects by analyzing your site with this tool.User Agent Switcher This Firefox add-on lets you see what your site looks like when accessed from a different user agent.Building Smartphone-Optimized Websites Official advice from Google on how to get your mobile site in order.Put your skills to work
Download MozBar,The MozBar SEO toolbar shows you relevant metrics right in your browser, as you surf the web.

What Is Social Media Marketing? SMM

What Is Social Media Marketing?

Social media marketing refers to the process of gaining traffic or attention through social media sites.

Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.

How Are Search & Social Media Marketing Related?,

Why would a search marketer — or a site about search engines — care about social media? The two are very closely related.

Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.

Social Media Marketing

Facebook

Instagram

Twitter

Pinterest

Linkedin

YouTube

 

To keep up with social media marketing, subscribe to our weekly Social Media Marketing digest and Marketing Day daily recap newsletters, with the latest articles from Marketing Land and Search Engine Land, as well as the day’s news sources all over the web.

SEO Workshop in Madurai

• Time: 9:30am – 12:30
• Fee per participant: 500
• Limited to 10 spaces
Who Should Attend?
This workshop is suitable for anyone with a basic understanding of search optimisation who wants to enhance and improve their website’s visibility in organic search results, delivering visible results for their business.
Workshop Agenda:
• The importance of Search Engines
• What is SEO & How do Search Engines Work
• SEO Planning & Implementation
• Search Engine Signposting
• Link Building
• Content Marketing
• Refinement
• Analytics Review
• Questions
Trainer:Director and Head of Marketing at DigitalTout.com
Seamus White has a wide breadth of multifunctional experience covering areas as diverse as Finance, Business Analysis, Strategic Planning, Category Management, Marketing and Sales and has held senior roles in both large multinationals and indigenous SMEs. Seamus became a web marketing enthusiast with a keen interest in search engine marketing after experiencing first-hand the power of SEM having spent a number of years working in online marketing for travel businesses.
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