Flipkart is no more an indian company!

Flipkart is no more an Indian company!

US-based wall-Mart has acquired 20% stake of Flipkart from  Softbank and 11.18% stake from Naspers, the tech, and e-commerce giant that owns Media24, announced on Wednesday that it has sold its 11.18% stake in India’s largest e-commerce marketplace, Flipkart, to US retail juggernaut Walmart. now it is a question about patriotism vs products.we should watch the game until its end! 

  1. Flipkart was founded in 2007 in Bengaluru by
  2. Sachin Bansal and Binny Bansal, former employees of Amazon.
  3. The first billion-dollar Indian e-commerce company, Flipkart, sells 8 million products across 80-plus categories. It has 100 million registered users.
  4. Japan’s SoftBank Group Corp owns a fifth of Flipkart through its Vision Fund. Other major investors in Flipkart include Tiger Global, Naspers and Accel while the Bansals own just over 5 percent each of the company, according to data from business intelligence platform
  5. Last year, Kalyan Krishnamurthy, previously an executive in Flipkart investor Tiger Global, took over as Flipkart CEO. Binny Bansal became CEO of the whole group, which includes fashion portals Myntra-Jabong, payments unit PhonePe and logistics firm Ekart.
  6. India’s e-commerce market is tipped to grow to $200 billion in a decade, according to global financial services company Morgan Stanley, as cheap mobile data makes online shopping increasingly accessible.
  7. Flipkart controls nearly 40 percent of India’s online retail market, according to estimates by researcher Forrester.
  8. Flipkart, which is competing with Amazon.com Inc for market share in India’s e-commerce market, gained online fashion market dominance with the 2014 acquisition of Myntra, which subsequently bought rival Jabong.
  9. Meanwhile, Amazon – Flipkart’s biggest rival in India – has committed to invest over $5 billion in India. Amazon’s founder Jeff Bezos told shareholders in a recent letter that Amazon India is the fastest growing marketplace in the country. He said Amazon added more members to its Prime loyalty programme in India in its first year than any previous geography in Amazon’s history.
  10. For Walmart, the Flipkart deal will deliver a big advantage in terms of presence in the Indian e-commerce market. Flipkart will benefit from deep pockets of Walmart as well as the US retail giant’s decades of retailing expertise in skills from logistics to marketing. India is the next big potential prize for global retailers after the US and China, where foreign retailers have made little progress against Alibaba Group Holding.
  11. Walmart had entered India in 2009 through a joint venture with Bharti Enterprises and later took full control of that venture in 2013. It currently operates about 20 wholesale stores in the country that serve small businesses

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Corporate Digital Marketing Training in India

Corporate Digital Marketing Training in India

Corporate Digital Marketing Training in india Program
Technology has changed the way we work and live. The combined powers of digital, social, mobile, analytics and cloud technologies have empowered both consumers and companies to communicate like never before.
Today, modern multichannel customers have set the bar so high in terms of their expectations from brands, that competing- and winning- in today’s market requires exceeding expectations and delivering great customer experiences.
This is why we have designed on-demand Customized Corporate Training Solutions in Digital Marketing to provide intensive support for marketing teams, instantly upgrading their skill sets on digital.
Our custom trainings are suitable for teams of every scale of business. Whether you are a Startup, Medium or Large enterprise, we can custom-design a Program based on your unique requirements.
We have already trained some of the world’s most well known digital and traditional brands across Marketing, Sales, Social media, Web Analytics and Online CRM.
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– You Contact us 730577703 letting us know what you need. Our Trainers are Certified inGoogle and they are also Certified in UGC Conducted SET Exams,click here to know about the Certificates
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Module 6: Online Reputation Management (ORM)
Personal Online Branding for Management
How to deal with negative comments online
Daily Alerts & Actions for Management
Module 7: Web Analytics (Google Analytics Framework ) – Basic & Advanced Workshop
Google Analytics Setup.
Set-up Conversion Funnels
In-Depth understanding of web traffic
KPI for Web marketing teams
Analysis Framework for Management
Module 8: Social Media Marketing – Basic and Advanced Workshop
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Digital Academy corporate training program is customized to fit the requirements of your organization, and be relevant cross departments. Our training programs have assisted individuals from various functions:
Digital Marketing Experts: Update their skill set & know about the latest updates
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Account Executives from Digital Agencies: Stay updated with the upcoming trends & enhance their digital marketing knowledge
Human Resources Teams: Effectiveness in recruiting Digital Marketing teams
C-Level Executives: To understand the implications of digital for their business.Our in-company training is frequently tailored to the specific requirements of a particular industry sector. We have worked across the board, including financial services, government and public sector, retail, media and publishing and travel industries, as well as PR, marketing and advertising agencies.
1. Where will the traning take place?
As a part of Bespoke Pratictioner Led Training, Leading Industry practitioners, who bring their up to date experience would either deliver customised digital marketing trainings at Your Place (Bespoke training delivered at your premises) or at Our Place (State of the art Education Centre)
2. What will be the duration of training programs?
We can design workshops as per the organizations needs. Currently our modules can be delivered in:
1 Day Training Program to 5 Days Training Program
3. What all Modules are covered in the training programs?
Though the modules would be customized based on your requirement but most of our corporate clients opt for following modules:
Module 1: Pay Per Click Advertising
Module 2: Search Engine Optimization
Module 3: Social Media Marketing
Module 4: Online Reputation Management
Module 5: Google Analytics Framework
4. What should a company expect from the training program?
– Frameworks for Analysis
– Critical Feedback
– Real time measurements – Boring Presentations
– Praises & Awards
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– Gut Feeling
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5. What is the training methodolgy adopted by DigitalTout Academy?
Our trainers shall customize the delivery methodology based on your teams understanding & your organizations requirement.
         Analysis: Audit present campaigns / account using tools.
         Workshop: Conduct activities to develop the required frameworks & strategy roadmaps for your team
         Training: Live, trainer-led classroom based training
         Consultancy: In-depth involvement in the business to form strategy.
Corporate Digital Marketing Training in India/Corporate Digital Marketing Training in India/Corporate Digital Marketing Training in India/Corporate Digital Marketing Training in India/Corporate Digital Marketing Training in India/Corporate Digital Marketing Training in India/Corporate Digital Marketing Training in India/

Content Marketing strategy

Content Marketing strategy

Content marketing is much more than creating, distributing and sharing content in order to engage audiences, generate leads, improve branding, and other marketing goals you can serve with content marketing.

Content marketing strategy

It needs a strategic approach and that’s what a content marketing strategy is all about. Content marketing fits in a broader integrated marketing strategy and it requires a strategy of its own. However, just as all other strategies regarding specific marketing techniques (email marketing or social media marketing, for instance) such a strategy needs to be integrated in a broader strategy.

A content marketing strategy (not to be confused with a content strategy) analyzes the different ways content marketing can be used across the buyer’s journey, the customer life cycle and/or the different customer (experience) touchpoints but it goes beyond that. Essentially a content marketing strategy looks how content marketing (not content) can be used in a strategic way as such and for and with other marketing, customer and sales strategies.

A content marketing strategy answers questions such as:

A typical buying cycle content layering model – made by d custom – full version here

A typical buying cycle content layering model – made by d custom – full version here (PDF)

Who are the buyer personas and what are their content needs and preferences? This questions looks at the type of information different ‘archetypes’ of buyers seek during their buying journey and maps the customer touchpoints, preferred communication channels, and – to some extent – the content formats, although that’s a question for the content strategy too. Buyer personas haven’t been invented for content marketing. They are used for an overall marketing strategy. But in a content marketing strategy you take a more complete look at them.

Which marketing and other organizational goals can we realize or improve by better using content marketing? An example: traffic building, conversion optimization, event marketing, lead generation and management, email marketing, social media marketing, marketing automation, customer service, etc. can all be improved by a better usage of content and content marketing. Your content marketing strategy looks at this. As a matter of fact, don’t just ask what organizational goals content marketing serves as in the chart. Many people, especially those calling the buying shots, have no clue what content marketing is and so do many executives, even in marketing. So, ask what organizational goals you can support and strengthen instead of trying to separate content marketing from the overall equation.

Which content marketing metrics and KPIs do we need to gauge success, in correlation with other marketing metrics and KPIs? Although there are some typical metrics used in content marketing it’s important to speak a common language across all marketing and even business efforts. Content marketing is not an island. One of the crucial success factors in implementing marketing ROI across the organization is finding common metrics and using a common language between different departments.

How will we structure the internal organization – or better: how will we make sure that all content marketing related processes and flows are properly organized, in correlation with other marketing processes and/or teams? Often, content marketing thinkers advice to build teams that are more or less dedicated to content marketing. In practice, this seldom happens (except in some major firms) and teams better focus on the tasks and goals than the exact roles, realizing each company is different.

For which other marketing goals and even business purposes – on top of the usual suspects – can we use content marketing? Examples: to support your customer service team, to empower sales, to optimize website conversions, etc.

Which organizational processes, stumbling blocks, competitor data, management goals, customer insights, business stakeholders, teams, external partners, overall marketing priorities, etc. do I need to know in order to succeed? Before even thinking about content strategy, content inventorization or content production, these crucial questions need to be known.

How is the industry you are in changing? And more specifically: how is the buyer’s journey of your buyer personas evolving in the industries your customers are active in and your business is active in. What role can content marketing play? As an example: look at the evolutions in the B2B services industry. Content plays a clear role but look further. For instance: Key Account Management is a priority in that industry. Can it be served using an optimized content marketing strategy? Also look at the influencer sphere of the buyers in that industry and at the different types of buyers.

What questions do we need to answer and steps do we need to plan to put our content marketing strategy in action and move to the content strategy that looks at more content-related aspects?

What existing budgets can we tap into to better achieve the goals using content in areas where return is below expectations (and what are these areas, of course)? An example: you may have an overall budget for your website but maybe it’s better to invest in more relevant content for your buyer personas instead and putting that design makeover on hold this year. Or maybe your organization invests a bit too much in generating traffic and leads but conversions stay behind. You can turn down the volume a bit and invest more in conversion optimization and lead nurturing, using content.

How do we forecast and get budgets when no existing budgets can be tapped into or adapted? If your organization is missing out on important opportunities – and it always is – you need to make the calculated case for additional budgets.

These are some questions to answer in the content marketing strategy.

Why do you need a content marketing strategy?

3-D content

3-D content

The main reason you need a content marketing strategy is because content marketing is not an island.

Content marketing is an umbrella term. This means that it can be used for numerous reasons and can mean many things to many people. It’s less tangible than search engine marketing, for instance. This is exactly the reason why you need to think about the strategic role of content marketing within your organization and its ecosystem. Without a content marketing strategy, you risk focusing on the content – and content strategy – too much and not seeing the overall goals anymore. In fact, this is one of the most crucial and deadly mistakes in content marketing. Unfortunately, this disconnected view on content marketing happens very often and leads to a focus on the wrong things.

In an age where everything gets integrated and taking into account the fact that content marketing – and social media marketing – is a huge umbrella terms this mistake of content-centricity can not be made.

Finally, by looking at the role of content marketing in a strategic way, that’s integrated with overall marketing and customer goals, you don’t need to get buy-in for content marketing or even make the case. You’re most of all being a smarter and more effective marketer. In social media marketing, executives needed to approve budgets that were sitting somewhere else. In content marketing that’s less the case as it’s connected with many other marketing goals and is not something “additional”. This doesn’t mean that a solid content marketing plan does not often require additional budgets but you’ll sell more business and a better brand perception to the C-suite, not necessarily a content marketing strategy.

In the ‘modern’ approach of content marketing, where more people look at the role of content in branding, reach, engagement, social and SEO. especially in a pure branding, reach and engagement approach, organizations look less at buyer personas but rather at audiences. Nevertheless, such a view requires a content marketing strategy as well. Unless your company lives from website traffic, a pure publishing model without an overall strategy makes no sense. It’s also advisable to not look at content marketing from the pure social and search context.

Dissecting the steps in a strategic content marketing approach

While a content marketing strategy first looks at the strategic place of content marketing in the overall marketing process, there is also a planning and organizational dimension, mapping the different steps regarding content planning, mapping, creation, etc. In this sense, a content strategy involves various components. In most cases several of them come back but here are some common questions to answer or tasks to fulfill in a content strategy.

Why content variety matters – source

Let’s detail the content marketing strategy a bit more with a quick list of things to do.

Analyzing what content is needed to fulfill different business goals across the customer journey or for branding purposes (often overlapping, each touchpoint has a branding dimension as well).

Making an inventory of existing content and other resources or pieces of information that can be turned into content.

Setting up the proper content planning, collaboration and scheduling processes.

Developing a narrative that takes into account the brand’s promise and unique value proposition. Link the brand with the business goal and customer intent through content. Establish the tone of voice, style (guide), etc.

Automating specific marketing processes, often triggered, using the right content at the right time on the right place.

Planning a content strategy for different channels. OK, channels are never the priority but, on the other hand, each channel has specific characteristics, technical aspects, usage patterns, etc. Twitter is not Google is not email is not LinkedIn is not a webinar or a trade show.

Making sure the content gets found by and shared with the different buyer personas and target audiences.

Defining content-specific metrics and KPIs you will need to see if the overall marketing/business goals as defined in the content marketing strategy and ideally for your marketing ROI

Creating, sourcing, aggregating, curating, optimizing content: or just getting it done using the tactics that work best.

Defining a proper mix that fits the goals and the customer journey, regarding formats, channels, etc.

Providing the content in different formats, each with their specific calls-to-action, depending on individual stages. Offer a variety of content types and formats. Not for the sake of it but because different segments and personas have different needs. Furthermore, if you can avoid message fatigue, several touchpoints are good, certainly also from a brand perspective. There is nothing wrong with repetition, variety, choice and multiple formats. As long as it’s relevant.

Mapping content to pain points, questions and buying cycle. Elaborating on the buyer personas from a content strategy perspective. Look at the buyer journey but also the sales cycle (and, as opposed to popular belief, both are not aligned or the same).

Planning campaigns in the overall marketing strategy whereby various content marketing tactics can be combined.

Defining governance, content flows, managing content assets, storing ideas and data, etc.

Training the people that will be involved in the planning, execution and follow-up.

Closing the loop between your mrketing and sales, which involves content as well.

Looking at less typical content needs, e.g. for customer service.

Analyzing: competitors, markets, what customers/prospects want and say, the marketing place, a baseline analysis, etc.

Testing, optimizing, testing, optimizing, testing, optimizing,…


More resources on content marketing strategy

Below we take a look at the so-called 3D content mapping approach but of course there are many other aspects and approaches regarding content marketing strategy. Here are a few you might want to check out.

Content marketing strategy in plain English: getting started

Frameworks for smart content marketing programs

Developing a content strategy for customer engagement

Content marketing strategy: content formats in the changing buyer journey

Content marketing strategy beyond the first degree(s): value chains



Getting internal buy-in for a content marketing strategy – part 1

Content marketing: organization and management

The lack of a content marketing strategy (research)

Content marketing success in 7 steps

The role of influencers in a content marketing strategy

5 steps for an impactful content marketing strategy

3D content mapping: a strategic approach

Three dimensions to consider in a B2B content strategy


You know what segmentation is. In general, it means that your content should appeal to prospects/customers in function of their profile, behavior, journey, personas, etc. You probably think “I am doing that” but instead of targeting people in function of demographics or job functions take it further: industry, expressed needs and challenges, past behavior, triggers, digital signals, cross-channel customer data, whatever. But, most importantly: look at the pain points, questions and concerns of your prospects.

The buying cycle/sales cycle

“Today’s prospects are much more in control of the information flow, relying on trusted online resources and solution providers’ websites far more often than sales reps to identify solutions, evaluate options and develop short lists for further consideration. The role of today’s BtoB marketers in this new environment is to offer the right content, matched to the individual prospect’s level of interest”. That’s using customized content for lead nurturing, in function of your customer’s offline and digital footprints and where he is in the buying cycle.

Content type

“keep the message fresh”. But also make sure you use several content options, regarding format, channel and trigger (push, pull). Every prospect has his own preferences and in a cross-channel lead nurturing approach, meeting those should be the most obvious thing on earth. The type of content really depends on different elements in the above mentioned other two dimensions: pain points, behavior, personas, stages in the sales cycle, you name it. Arketi further developed the model over the last few years and I think it’s a nice way to look at it, certainly in B2B.

Content marketing is about offering the content to your prospects in function of their needs, desires, reading preferences etc. And, certainly in B2B, about the customer life cycle. In the end, that is customer-centricity and thus, by definition, cross-channel and multi-channel (or let’s just say channel-agnostic).

Effective content and the different content types in the customer life cycle

Search Engine Marketing Services SEM

Search Engine Marketing Services SEM
Search Engine Marketing
Providing the latest in online marketing strategies to grow awareness of your business online. Services include website optimisation, search marketing, display advertising, social media support and email marketing. All carefully tracked, measured and analysed to ensure your business is benefiting.
Digitaltout  will offer an extensive range of digital design services to meet all your requirements.
Our team of experts will simplify the process for you, making it a jargon free experience and ensuring you create the best face for your business online.
Website Development
Using your business objectives along with our development and programming expertise, we can bring a whole new dimension to your business.
 Digitaltout  have been successfully involved in SEO for many years. Our Search Optimisation (SEO) services are varied and extensive with the objective of always achieving maximum visibility for our clients’ online content in the SERP’s (search engine results pages).
Our  team always work by the rules as set out by the search engines thus ensuring long lasting rankings that reflect on the quality of your content. Our clients currently market their products or services in up to 10 languages using 4 alphabets, targeting markets right around the globe.
Search Engine Optimisation(SEO) services we offer
• Keyword/keyphrase research for your target market
• Improve your online architecture so that its SEO friendly
• External/internal link appraisals
• Building contextual links
• Performance reporting
• International and Multilingual SEO
Search Engine Optimisation(SEO) benefits to our clients:
• Improved search engine ranking for targeted keyword search phrases
• Improved targeted traffic for your products and/or services
• ROI is easy to measure
• Improved online visibility for your company
Search Marketing Audit
In today’s world search engines are a primary source of information for millions of people. Search Engines like Google, Yahoo and Bing (formerly MSN) are often the first port of call for people looking for information. If your business website is not appearing prominently for searches for your product or service then you are missing a huge opportunity… that’s where we can help!
Why is this important? Consider, in an offline context, what it would be like if no one could find your place of business, that is what it is like today if your website cannot be found in search engines. Potentially valuable customers never even know you are there. It is not enough to be found for your business name as that only captures searchers that already know where you are.
The first step to being found in search engines is to know where you stand today.
We offer two audits that can help you establish the search engine strength of your website:
1. Search Engine Optimisation Audit 
Our SEO experts will provide you with a thorough review of your website:
• Assess how friendly your website is for search engine indexation
• Inspect the technical architecture of your website
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• Provide a detailed report outlining our findings

2. Advanced Search Marketing Audit from 
In addition to the basic audit above, we will do an advanced audit incorporating:
• Installation and 2 months monitoring of web analytics
• Detailed analysis of structural internal link architecture
• Qualitative inlink analysis
• Pay-Per-Click analysis and recommendations (including management for 2 months)
• Development of an in-depth search marketing strategy
Granite Consulting are one of Ireland’s leading digital marketing agencies, with a proven record for delivering results and new business for our clients through search engine marketing.

Mobile Phone is the Most effective Advertising channel! Digitaltout will derive exponential quotient of business!

Mobile Phone is the Most effective Advertising channel! Digitaltout will derive exponential quotient of business!

About ¾ of the world’s population now uses a mobile phone.

More than 90% of the world’s Internet users go online via a mobile device.
Users spend on average 69% of their media time on smartphones.
Mobile’s share of web traffic is up 30% year-on-year.
42% of all mobile brand experiences involve search.
50% of B2B search queries today are made on smartphones.
35% of people who searched on their phone spent more than they expected in the store.
35% of online purchases happen on mobile.
Mobile ad spends for 2017 is estimated at $143 billion worldwide.
70% of people report disliking mobile ads.
Google holds a 95% share in mobile paid search ad clicks.
Google drives 96% of mobile search traffic, followed by Yahoo at 2% and Bing at 1%.
80% of social media time is spent on a mobile device.
Local searches are growing 50% faster than mobile searches overall.
68% of companies have integrated mobile marketing into their overall marketing strategy.
71% of marketers believe mobile marketing is core to their business.
Mobile email opens have grown by 180% in the last three years.
91% of mobile users say that access to content is very important.
40% of mobile searches have local intent.
Avg. pageload speed on mobile sites is 22 seconds.
69% of digital media time is spent on mobile.
Mobile makes up 21% of online spending.
$0.55 of every $1 spent on mobile advertising is wasted.
Mobile ad blocking has increased 90% year-over-year.
92% of consumers share mobile videos with others.