. The following statistics will help you fine-tune your SEO strategy so your website pages appear higher on search engine results pages as well as increase website traffic — and conversions.
State of Marketing Report [2020 Version] Conversion Rate Optimization (CRO) Only 17% of marketers use landing page A/B tests to improve conversion rates. The average eCommerce industry conversion rate is 2.04%. The industry with the greatest average conversion rate is arts and crafts at 4.01%. (Growcode, 2020) Using videos on landing pages will increase conversions by 86%. (Wordstream, 2018)
90% of searchers haven’t made their mind up about a brand before starting their search. (Status Labs, 2018)
Germany has the highest average conversion rate by country, followed by the U.S. (Growcode, 2020) Ecommerce
84% of people will not make a purchase if they are dealing with an unsecured website. (Blue Corona, 2018) By 2021,
global retail eCommerce sales will reach $4.5 trillion. (Shopify Plus, 2018) Referrals — defined as traffic driven from external sites that link to your online store — are the greatest source of ecommerce conversion. (Growcode, 2020)
B2B eCommerce sales are expected to outgrow B2C eCommerce sales by 2020.
(Ecommerce Platforms, 2018) Local SEO The percentage of searches with the SERP element Local increased from 2016 to 2019 from 15% to 39%. (Jumpshot, 2019)
82 percent of smartphone shoppers conduct ‘near me’ searches. (Search Engine Land, 2018) There has been a 900% increase in searches that contain “___ near me today/tonight” over the last two years. (Think with Google, 2018) Local searches lead 50% of mobile users to visit stores within one day. (Google, 2018)
61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site. (Junto, 2019) Mobile Search 52% of web traffic worldwide is mobile. (Statista, 2020)
Google drives 96% of mobile search traffic. (Jody Nimetz Co., 2018) More than 46% of Americans will check their smartphones before getting out of bed. (Tech Times, 2017)
Over 51% of smartphone users have discovered a new company or product while conducting a search on their smartphone. (Google, 2018) 78% of location-based mobile searches result in an offline purchase. (Junto, 2019) 86% of people look up the location of a business on Google Maps. (Junto, 2019)
Organic Search Over 64% of marketers actively invest in search engine optimization It’s possible to increase the number of monthly organic search views of old blog posts that have been optimized by an average of 106%. 50% of search queries are four words or longer.
(IMPACT, 2019) 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. 70-80% of search engine users are only focusing on the organic results. (MarTech, 2018) Video content is 50 times more likely to drive organic search results than plain text. (Omnicore, 2018) Organic SERP clickthrough rates are higher for long-tail keywords (three to four words) than generic keywords (one to two words) by between 3 to 5%. (Smart Insights, 2018) Organic SEO is about 5.66 times better than paid search ads. (New Media Campaigns, 2018) Page speed optimization is the #1 technical SEO tactic used to improve site performance.
Organic SERP clickthrough rates are higher for branded keywords than non-branded keywords. (Smart Insights, 2018) Voice Search 65% of 25-49 year olds speak to their voice-enabled devices at least once a day. (PWC, 2019) Voice is expected to be a $40 billion channel by 2022. (OC&C Strategy Consultants, 2019) Smart speaker shipments grew nearly 200% YOY in Q3 2018 globally. (Strategy Analytics, 2018) By 2020, 50% of all online searches will be voice searches. (Wordstream, 2018) As of January 2018, there were about 1 billion voice searches per month. (Wordstream, 2018) Two-thirds of people who use digital voice assistants, such as Amazon Echo or Google Home, use their smartphones less often.
Interesting Digital Marketing Statistics for the Year-2020/Interesting Digital Marketing Statistics for the Year-2020/Interesting Digital Marketing Statistics for the Year-2020 Advanced digital Marketing course in Madurai//