Cognizant has acquired digital marketing company Cadient Group would be a Signal for Other IT Companies to Start!

Cognizant Acquired Acquired Digital Marketing company would be signal for other companys to start!

Cognizant has acquired digital marketing company Cadient Group, that serves a broad spectrum of life sciences companies, for an estimated $30 million.

“In an increasingly competitive industry with many digitally active stakeholders, the acquisition of Cadient Group will complement Cognizant’s digital and interactive solutions capability,” Cognizant’s Vice President and Global Markets Leader, Life Sciences Practice Shankar Narayanan said in a statement. ..

Cadient Group is an interactive marketing agency that provides digital media, creative, and marketing strategy solutions to a wide range of life sciences companies in the pharmaceutical, biotechnology, medical device, and consumer health industries.

The agency’s core platform is specialized in brand planning, content development, and multichannel analytics as well as in a range of digital, social, and mobile marketing capabilities.

Cadient Group was founded in 2002 and is based in Malvern, Pennsylvania.
Cadient clients are spread across pharmaceutical, biotechnology, consumer health and medical device industries.
Cognizant has large presence in India. Its Healthcare and Life Sciences Practice group will manage the acquired company.

When contacted about the deal size, a Cognizant spokesperson said, “Cadient’s revenue is around $20 million and we paid approximately 1.5 times of the revenue.”

Cognizant serves 28 of the top 30 global pharmaceutical companies, 16 of the top 20 health plans in the US, four of the top five pharmacy benefit management companies in the US, nine of the top 10 biotech companies, and 12 of the top 15 medical device companies.

Cognizant has acquired digital marketing company Cadient Group, that serves a broad spectrum of life sciences companies, for an estimated $30 million.

“In an increasingly competitive industry with many digitally active stakeholders, the acquisition of Cadient Group will complement Cognizant’s digital and interactive solutions capability,” Cognizant’s Vice President and Global Markets Leader, Life Sciences Practice Shankar Narayanan said in a statement. ..

Cadient Group is an interactive marketing agency that provides digital media, creative, and marketing strategy solutions to a wide range of life sciences companies in the pharmaceutical, biotechnology, medical device, and consumer health industries.

The agency’s core platform is specialized in brand planning, content development, and multichannel analytics as well as in a range of digital, social, and mobile marketing capabilities.

Cadient Group was founded in 2002 and is based in Malvern, Pennsylvania.


Cadient clients are spread across pharmaceutical, biotechnology, consumer health and medical device industries.

Cognizant has large presence in India. Its Healthcare and Life Sciences Practice group will manage the acquired company.

When contacted about the deal size, a Cognizant spokesperson said, “Cadient’s revenue is around $20 million and we paid approximately 1.5 times of the revenue.”

Cognizant serves 28 of the top 30 global pharmaceutical companies, 16 of the top 20 health plans in the US, four of the top five pharmacy benefit management companies in the US, nine of the top 10 biotech companies, and 12 of the top 15 medical device companies.

Cognizant has acquired digital marketing company Cadient Group, which serves a broad spectrum of life sciences companies, for an estimated $30 million.

“In an increasingly competitive industry with many digitally active stakeholders, the acquisition of Cadient Group will complement Cognizant’s digital and interactive solutions capability,” Cognizant’s Vice President and Global Markets Leader, Life Sciences Practice Shankar Narayanan said in a statement. ..

Cadient Group is an interactive marketing agency that provides digital media, creative, and marketing strategy solutions to a wide range of life sciences companies in the pharmaceutical, biotechnology, medical device, and consumer health industries.

The agency’s core platform is specialized in brand planning, content development, and multichannel analytics as well as in a range of digital, social, and mobile marketing capabilities.

Cadient Group was founded in 2002 and is based in Malvern, Pennsylvania.


Cadient clients are spread across pharmaceutical, biotechnology, consumer health and medical device industries.

Cognizant has large presence in India. Its Healthcare and Life Sciences Practice group will manage the acquired company.

When contacted about the deal size, a Cognizant spokesperson said, “Cadient’s revenue is around $20 million and we paid approximately 1.5 times of the revenue.”

Cognizant serves 28 of the top 30 global pharmaceutical companies, 16 of the top 20 health plans in the US, four of the top five pharmacy benefit management companies in the US, nine of the top 10 biotech companies, and 12 of the top 15 medical device companies.

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