SEO Corporate Blogging

SEO Corporate Blogging

Content is the  king on digital marketing. How well are you optimizing your corporate blogging this way? This is where search engine optimized content comes in. Corporate blogging is inevitable in increasing visibility, website traffic and to generate leads.
Providing a platform to speak about the various wonderful opportunities in your business, the blog gives an insight into your organization, industry updates, clear how to’s about your social media marketing services, and more importantly communicates on a one to one basis with your audience.
An optimized blog elevates your brand presence with targeted key words, opening up a world of opportunities for you to optimize them pertaining to your business. The process includes carefully incorporating SEO friendly content into the blog post by way of specific, unique & relevant content. After which, the blog will be promoted on social networking sites, thereby circulating the well thought about blog post.

360 Digital Marketing Services

360 Digital Marketing Services

Reach the all market with integrated digital marketing services
Why is a 360 degree approach in digital marketing the most sought after service today? Your business’s presence must speak exceptionally well in the digital marketing stratosphere – it must show that your customers are constantly updated through RSS feeds, Facebook updates, Twitter feed, LinkedIN network and the like. Your exquisite online platform ensures the longevity of your business.
But how can you achieve this? Simply by setting up channels and sitting back? If your answer is no, you’re going in the right direction. An integrated marketing approach that combines Social Media Marketing, Search Engine Marketing & Search Engine Optimization (corporate blogging) is our solution. Are you ready to launch your business into the digital revolution?
At Digitaltout, we help you achieve:
Result oriented 360 Degree Strategic Digital Marketing approach.
Optimized advertisements across different online platforms.
Creative positioning of the brand to stand out in the crowd.
Visibility in the Digital Media Industry through exceptional campaigns.
Campaign solutions customized for brands catering different platforms.
We ensure creative proximity with every flow of communication across the web.
Visibility and credibility for your brand across all the channels.
We value your investment’s return.

Google or its Pear?

Google  or its Pear?

Google’s search engine and Bing’s search engine are two different search engines.

When we talk about SEO, Google comes to our mind first. And it makes sense. Google currently has 64.5% of the US’s search market share. Bing having solid SEO strategy needs to be taken into account as well. It serves 21.4% of US internet searchers.

Presently, Bing is growing grabbing the attention of those looking to reach a wider audience and rank higher on search platform.In this case study, you’ll see the similarities & difference between Bing SEO & Google SEO and you can incorporate these into your strategy to make the most of both searches.

 

Google

Definitely, the most used search engine in the world, Google Search has been around since 1997 and is constantly improving with new smart results, advanced features, and integration with other Google products.

Bing

Bing is Microsoft’s search engine, earlier called Windows Live Search and MSN Search.

Bing brands itself as a “decision engine”, targeting to present results with more real-world context than just finding text on a page. Bing also rules Yahoo’s search.

bing-vs-google

Bing & Google SEO Similarities

#Links

All search engines value backlinks. Quality of a backlink profile holds load in both Google and Bing, so it is important to have high-quality links to your website. If trusted sites are linking to your site, your credibility is raised.

#Results for Local Search

Page content and optimization should include keywords based on geographic locations for success in the local results.

Google-Local-Listings-Example

#Paid Search

Paid Search works the same in both, but remembers this is only rented space for your website.

#Big Brands Rank Higher

Across all search engines, bigger brands will rank higher automatically. This is a combination of domain authority, high-quality backlinks and the daily visitors to a site.

#SEO Tools

Bing and Google both have a form of webmaster tools, where important search information can be accessed.

Bing & Google SEO Differences

1) Matching Keywords

Google

Google’s algorithm identifies synonyms and context around a keyword. This allows a little liberty and creativity within your content.

Bing

Exact keywords are best here.

2) Double-Meaning Search Queries

Google

If there is a keyword phrase with two meanings, the most popular website tends to rank first.

Bing

A double meaning search in Bing runs local results first.

3) Flash Content

Google

Google cannot crawl and understand Flash websites.

Bing

Understands and crawls Flash websites very well and sometimes gives credit to websites that use it.

4) Meta Keywords

Google

Meta keyword tag isn’t a ranking signal.

Bing

Meta descriptions and keywords can (potentially) have a big impact on search ranking.

metadescriptiontag

5) Social Signals

Google

Treats Facebook and Twitter pages like any other indexed pages.

Bing

Social signals are a key ranking factor. Search results will show you your Facebook friends’ and Twitter followers’ ratings of different businesses.

Conclusion

Bing and Google, both play a very important role in SEO. If you are ranking well in one search engine, does not mean you are ranking well in others, so cover all of your bases to make sure your SEO strategies include improving for all the top search engines.