Careers in Digital Marketing

Careers in Digital Marketing

Words about Digital Marketing:

Take up a career in Digital Marketing at this moment is the right time, it’s a fastest growing industry and profession in this background is highly in demand now. The digital economy is growing faster and it’s 10 times faster than traditional marketing. There are huge vacancies are available in this industry. In order to grow faster in this industry, we need to be updated on top of industry news by frequently visiting digital marketing sites and prominent people in social media.

 

 

 

 

 

Below are the general areas you need to get trained:

  • Search Engine Optimization(SEO)
  • Email Marketing
  • Social Media Marketing(SEM)
  • Search Engine Marketing (SEM)
  • Mobile Marketing
  • Online Retail Sales
  • Content Marketing
  • Web Design
  • Customers are Keys
  • Content Writing
  • Copywriting and editing

It is required to get expertise in minimum one or two areas is good, If you are in the Lead/ Managerial level you should have knowledge in all sector is well and good.

 

 

 

Why have to choose the career in Digital Marketing:

 

 

Taking digital marketing as a career is leads a way to get enormous opportunities for Businessperson, Technical Professional and the person who has a more creative way of thinking. Since it’s a frequently updating and exploring industry you will get the enormous knowledge to keep you update and be creative.

 

Ways to get trained in Digital Marketing:

 

Keep the focus on yourself learning. There are lots of ways to make you get trained in this field.

  • Create your our own blog or a website
  • Work on your personal social media networks
  • Be a trainer and take the online training class
  • You can make yourself as professionally by the way you are interested

You need to be determinant, self-motivated, creative, Good Leader, Good communicator.

Job Openings and Salary Structure in Digital Marketing in India:

The below picture will give you the better idea of the job opportunities and salary range in Digital Marketing Industry.

 

So there are lots of opportunities are available in Digital Marketing Field the way how you will acquire is the level is based on your approach and Self-Interest.

 

Opportunities Spread across the world for Digital Marketers:

Digital Marketers have career scope across the world. There are millions of opportunities are available globally. The below picture will describe you about the ideas of the potential in this industry.

 

 

 

 

 

Flipkart is no more an indian company!

Flipkart is no more an Indian company!

US-based wall-Mart has acquired 20% stake of Flipkart from  Softbank and 11.18% stake from Naspers, the tech, and e-commerce giant that owns Media24, announced on Wednesday that it has sold its 11.18% stake in India’s largest e-commerce marketplace, Flipkart, to US retail juggernaut Walmart. now it is a question about patriotism vs products.we should watch the game until its end! 

  1. Flipkart was founded in 2007 in Bengaluru by
  2. Sachin Bansal and Binny Bansal, former employees of Amazon.
  3. The first billion-dollar Indian e-commerce company, Flipkart, sells 8 million products across 80-plus categories. It has 100 million registered users.
  4. Japan’s SoftBank Group Corp owns a fifth of Flipkart through its Vision Fund. Other major investors in Flipkart include Tiger Global, Naspers and Accel while the Bansals own just over 5 percent each of the company, according to data from business intelligence platform
  5. Last year, Kalyan Krishnamurthy, previously an executive in Flipkart investor Tiger Global, took over as Flipkart CEO. Binny Bansal became CEO of the whole group, which includes fashion portals Myntra-Jabong, payments unit PhonePe and logistics firm Ekart.
  6. India’s e-commerce market is tipped to grow to $200 billion in a decade, according to global financial services company Morgan Stanley, as cheap mobile data makes online shopping increasingly accessible.
  7. Flipkart controls nearly 40 percent of India’s online retail market, according to estimates by researcher Forrester.
  8. Flipkart, which is competing with Amazon.com Inc for market share in India’s e-commerce market, gained online fashion market dominance with the 2014 acquisition of Myntra, which subsequently bought rival Jabong.
  9. Meanwhile, Amazon – Flipkart’s biggest rival in India – has committed to invest over $5 billion in India. Amazon’s founder Jeff Bezos told shareholders in a recent letter that Amazon India is the fastest growing marketplace in the country. He said Amazon added more members to its Prime loyalty programme in India in its first year than any previous geography in Amazon’s history.
  10. For Walmart, the Flipkart deal will deliver a big advantage in terms of presence in the Indian e-commerce market. Flipkart will benefit from deep pockets of Walmart as well as the US retail giant’s decades of retailing expertise in skills from logistics to marketing. India is the next big potential prize for global retailers after the US and China, where foreign retailers have made little progress against Alibaba Group Holding.
  11. Walmart had entered India in 2009 through a joint venture with Bharti Enterprises and later took full control of that venture in 2013. It currently operates about 20 wholesale stores in the country that serve small businesses

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cryptocurrency Explained well in Tamil

cryptocurrency Explained well in Tamil

 

 

Now, Google will ban all cryptocurrency-related AdWords ads starting in June 2018. This contains ICOs, exchanges and even pages offering information about trading.

“We don’t have a crystal ball to know where the future is going to go with cryptocurrencies, but we’ve seen enough consumer harm or potential for consumer harm that it’s an area that we want to approach with extreme caution.”- Scott Spencer, the Director of Sustainable Ads at Google

AdWords’ Financial Services ad policy has been updated and it will no longer serve ads like:
  • Binary options and synonymous products
  • Cryptocurrencies and related content (including but not limited to initial coin offerings, cryptocurrency exchanges, cryptocurrency wallets, and cryptocurrency trading advice)

Digital Marketing Manager Posistion vacant in SBI

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Manager CTC- 18 Lacs/Annum
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To get Trained by experts fill the form below

 

 

Corporate Digital Marketing Training in India

Corporate Digital Marketing Training in India

Corporate Digital Marketing Training in india Program
Technology has changed the way we work and live. The combined powers of digital, social, mobile, analytics and cloud technologies have empowered both consumers and companies to communicate like never before.
Today, modern multichannel customers have set the bar so high in terms of their expectations from brands, that competing- and winning- in today’s market requires exceeding expectations and delivering great customer experiences.
This is why we have designed on-demand Customized Corporate Training Solutions in Digital Marketing to provide intensive support for marketing teams, instantly upgrading their skill sets on digital.
COURSE OVERVIEW
Our custom trainings are suitable for teams of every scale of business. Whether you are a Startup, Medium or Large enterprise, we can custom-design a Program based on your unique requirements.
We have already trained some of the world’s most well known digital and traditional brands across Marketing, Sales, Social media, Web Analytics and Online CRM.
We have trained at all functional levels, from the beginner level executives to the CXO level strategy makers.
Here are ways in which we can grow your online marketing ROI:
Expert-led Corporate Digital Marketing Training
– You Contact us 730577703 letting us know what you need. Our Trainers are Certified inGoogle and they are also Certified in UGC Conducted SET Exams,click here to know about the Certificates
– We’ll set up a call for you with our expert instructors, to identify the most suitable modules and digital marketing strategies to cater to your unique requirement.
– Once you are confident about the most suitable training solution, we will schedule an expert-led digital marketing training at your place or our place, based on preference and availability.
– This way we develop your in-house capabilities by training your team on digital marketing.
Get Started Now!
Module 6: Online Reputation Management (ORM)
Personal Online Branding for Management
How to deal with negative comments online
Daily Alerts & Actions for Management
Module 7: Web Analytics (Google Analytics Framework ) – Basic & Advanced Workshop
Google Analytics Setup.
Set-up Conversion Funnels
In-Depth understanding of web traffic
KPI for Web marketing teams
Analysis Framework for Management
Module 8: Social Media Marketing – Basic and Advanced Workshop
Facebook Page Management
Facebook Engagement Campaigns
Integrating SEO & Social Media Strategies
Remarketing on Social Media
You Tube SMO Strategy
Blog Management
Integrating Social Media Platforms
Get Started Now
corporate-training-assessment
Hire us as your Virtual CDO (Chief Digital Officer)
– For an ongoing, specialised digital consultancy support by our experts, you can choose to have us as your Virtual Chief Digital Officer (CDO).
– The collective knowledge of our Experts offered through this unique methodology gives you industry’s best brains as digital strategy makers in a cost-effective and flexible format.
– We take care of your digital strategy so that you can focus on your core business.
– This way we work alongside your team to achieve positive digital transformation working on tangible goals.
Get More Details Here-7305777703
MODULES & TOPICS COVERED
Digital Academy corporate training program is customized to fit the requirements of your organization, and be relevant cross departments. Our training programs have assisted individuals from various functions:
Digital Marketing Experts: Update their skill set & know about the latest updates
Conventional Marketers: Gain practical insight into online marketing.
Account Executives from Digital Agencies: Stay updated with the upcoming trends & enhance their digital marketing knowledge
Human Resources Teams: Effectiveness in recruiting Digital Marketing teams
C-Level Executives: To understand the implications of digital for their business.Our in-company training is frequently tailored to the specific requirements of a particular industry sector. We have worked across the board, including financial services, government and public sector, retail, media and publishing and travel industries, as well as PR, marketing and advertising agencies.
FREQUENTLY ASKED QUESTIONS (FAQ)
1. Where will the traning take place?
As a part of Bespoke Pratictioner Led Training, Leading Industry practitioners, who bring their up to date experience would either deliver customised digital marketing trainings at Your Place (Bespoke training delivered at your premises) or at Our Place (State of the art Education Centre)
2. What will be the duration of training programs?
We can design workshops as per the organizations needs. Currently our modules can be delivered in:
1 Day Training Program to 5 Days Training Program
3. What all Modules are covered in the training programs?
Though the modules would be customized based on your requirement but most of our corporate clients opt for following modules:
Module 1: Pay Per Click Advertising
Module 2: Search Engine Optimization
Module 3: Social Media Marketing
Module 4: Online Reputation Management
Module 5: Google Analytics Framework
4. What should a company expect from the training program?
Expect:
– Frameworks for Analysis
– Critical Feedback
– Real time measurements – Boring Presentations
– Praises & Awards
– Hypothetical Situations
– Yawning
– Gut Feeling
– Excuses
5. What is the training methodolgy adopted by DigitalTout Academy?
Our trainers shall customize the delivery methodology based on your teams understanding & your organizations requirement.
         Analysis: Audit present campaigns / account using tools.
         Workshop: Conduct activities to develop the required frameworks & strategy roadmaps for your team
         Training: Live, trainer-led classroom based training
         Consultancy: In-depth involvement in the business to form strategy.
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Keyword Research in India

Keyword Research in india 

It all begins with words typed into a search box.Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. By researching your market’s keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole. It’s not always about getting visitors to your site, but about getting the right kind of visitors. The usefulness of this intelligence cannot be overstated; with keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are actively seeking. In the history of marketing, there has never been such a low barrier to entry in understanding the motivations of consumers in virtually any niche.
Keword Research is most important operations to be performed at the earliest,If a company misses its opppurtunity to list its bussiness for the most predominant keywords definately  the company has to inccur  some cost in building the same ,
Moreover Technical Keyword is only done by some the of Experts  in Digitaltout.com ,Identifying where is your company keword and frameing the strategy in accordance with the most often used kewords and long tail keywords is a very big issue, bring that in your top list organically is  definately a achivement, still there are large number of companys are growing up in this segment without knowing the actual phenomenen of the business
If you want to list your business please log to panindiamart.com click here to log on 
Keyword Research in India/Keyword Research in India /Keyword Research in India /Keyword Research in India /Keyword Research in India /Keyword Research in India /Keyword Research in India /

PPC EXPERTS IN INDIA

PPC EXPERTS IN INDIA

Whether you’ve heard a little about PPC marketing and are curious to learn more, or you already know that you want to use PPC to market your business, but aren’t sure where to start, you’ve come to the right place! This is the first lesson in PPC University, a set of three guided courses that will teach you everything you need to know about PPC and how to make it work for you.

First, we’ll need to define PPC and establish a basic understanding of how PPC advertising works. Let’s go!

What is PPC?

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.

very time our ad is clicked, sending a visitor to our website, we have to pay the search engine a small fee. When PPC is working correctly, the fee is trivial, because the visit is worth more than what you pay for it. In other words, if we pay $3 for a click, but the click results in a $300 sale, then we’ve made a hefty profit.

A lot goes into building a winning PPC campaign: from researching and selecting the right keywords, to organizing those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversions. Search engines reward advertisers who can create relevant, intelligently targeted pay-per-click campaigns by charging them less for ad clicks. If your ads and landing pages are useful and satisfying to users, Google charges you less per click, leading to higher profits for your business. So if you want to start using PPC, it’s important to learn how to do it right.

What is Google AdWords?

Google AdWords is the single most popular PPC advertising system in the world. The AdWords platform enables businesses to create ads that appear on Google’s search engine and other Google properties.

AdWords operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements. Every time a search is initiated, Google digs into the pool of AdWords advertisers and chooses a set of winners to appear in the valuable ad space on its search results page. The “winners” are chosen based on a combination of factors, including the quality and relevance of their keywords and ad campaigns, as well as the size of their keyword bids.

More specifically, who gets to appear on the page is based on and advertiser’s Ad Rank, a metric calculated by multiplying two key factors – CPC Bid (the highest amount an advertiser is willing to spend) and Quality Score (a value that takes into account your click-through rate, relevance, and landing page quality). This system allows winning advertisers to reach potential customers at a cost that fits their budget. It’s essentially a kind of auction. The below infographic illustrates how this auction system works.

What Is Google AdWords

Conducting PPC marketing through AdWords is particularly valuable because, as the most popular search engine, Google gets massive amounts of traffic and therefore delivers the most impressions and clicks to your ads. How often your PPC ads appear depends on which keywords and match types you select. While a number of factors determine how successful your PPC advertising campaign will be, you can achieve a lot by focusing on:

  • Keyword Relevance – Crafting relevant PPC keyword lists, tight keyword groups, and proper ad text.
  • Landing Page Quality – Creating optimized landing pages with persuasive, relevant content and a clear call-to-action, tailored to specific search queries.
  • Quality Score – Quality Score is Google’s rating of the quality and relevance of your keywords, landing pages, and PPC campaigns. Advertisers with better Quality Scores get more ad clicks at lower costs.

PPC Keyword Research

Keyword research for PPC can be incredibly time-consuming, but it is also incredibly important. Your entire PPC campaign is built around keywords, and the most successful AdWords advertisers continuously grow and refine their PPC keyword list. If you only do keyword research once, when you create your first campaign, you are probably missing out on hundreds of thousands of valuable, long-tail, low-cost and highly relevant keywords that could be driving traffic to your site.

An effective PPC keyword list should be:

  • Relevant – Of course, you don’t want to be paying for Web traffic that has nothing to do with your business. You want to find targeted keywords that will lead to a higher PPC click-through rate, effective cost per click, and increased profits. That means the keywords you bid on should be closely related to the offerings you sell.
  • Exhaustive – Your keyword research should include not only the most popular and frequently searched terms in your niche, but also to the long tail of search. Long-tail keywords are more specific and less common, but they add up to account for the majority of search-driven traffic. In addition, they are less competitive, and therefore less expensive.
  • Expansive – PPC is iterative. You want to constantly refine and expand your campaigns, and create an environment in which your keyword list is constantly growing and adapting.

Managing Your PPC Campaigns

Once you’ve created your new campaigns, you’ll need to manage them regularly to make sure they continue to be effective. In fact, regular account activity is one of the best predictors of account success. You should be continuously analyzing the performance of your account and making the following adjustments to optimize your campaigns:

  • Add PPC Keywords: Expand the reach of your PPC campaigns by adding keywords that are relevant to your business.
  • Add Negative Keywords: Add non-converting terms as negative keywords to improve campaign relevancy and reduce wasted spend.
  • Split Ad Groups: Improve click-through rate (CTR) and Quality Score by splitting up your ad groups into smaller, more relevant ad groups, which help you create more targeted ad text and landing pages.
  • Review Costly PPC Keywords: Review expensive, under-performing keywords and shut them off if necessary.
  • Refine Landing Pages: Modify the content and calls-to-action (CTAs) of your landing pages to align with individual search queries in order to boost conversion rates. Don’t send all your traffic to the same page.

You’ll learn more about all of these elements of PPC campaign management as you move forward through the coursework in PPC University.

PPC EXPERTS IN INDIA/PPC EXPERTS IN INDIA/PPC EXPERTS IN INDIA/PPC EXPERTS IN INDIA/PPC EXPERTS IN INDIAPPC EXPERTS IN INDIA/PPC EXPERTS IN INDIA/PPC EXPERTS IN INDIA/PPC EXPERTS IN INDIA

Landing Page optimization

What does it mean landing page?

In online marketing, a landing page, sometimes known as a “lead capture page” or a “lander”, or a “destination page”, is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. … Landing pages are used for lead generation.

There’s one page that usually draws most of the attention from stakeholders during a redesign — your homepage, but what if I told you, you should put most of your focus on another area?
Your landing pages.
Think about it, landing pages are the real heavy lifters on your website, if your landing pages aren’t attractive, optimized for experience and conversion, and user-focused, you’ll have a really hard time generating qualified leads from your website.
What does superb landing page design look like?
We all know what constitutes a landing page (hopefully), but just in case, let me do a quick review of everything you need for one that is truly superb! 🙂

Every great  landing-page-optimization has

Value-focused Content
The cornerstone of a high-converting landing page, like most inbound marketing, is content that conveys the value you’re delivering to the user.
Ensuring your content is keyword-optimized (so users can actually find your page) and focused on why the user should actually care about the offer you’re pushing is key to a strong landing page. But that’s not enough! The copy you generate needs to be engaging and tell the user a story. Without this element, it’ll come off as flat, disingenuous, and ultimately may hurt your conversions.
It’s extremely important to ensure that the content you’re promoting gives enough value to match what type of information you’re asking for on the form…
An Appropriate Form
The form is what makes a landing page a landing page.
Creating a high-converting form is a little bit of a science, as you need to match the value of your offer to the amount of information you’re asking for. For instance, if you’re offering a simple checklist, you probably shouldn’t have 10 form fields since the return is so small.
Typically you want to keep your forms to 3-5 fields. If you’re a HubSpot user, you can utilize Smart Fields to collect more data once they’ve filled out a given field, which helps to collect better information to improve your marketing to the user.
Video/Imagery
No one likes a wall of text on a web page, which is why it’s so important to provide some sort of visual aid to engage the user. Images or video are a great way to do this.
If you have a content download landing page, it’s usually a great idea to give a preview of the offer or even show the cover.
For more important landing pages, however, such as your request a demo or consultation page, video is much more powerful than a boring static image.
On “bottom of the funnel” pages, take the time to talk to the user as a human. Tell them exactly what to expect after the fill out the form, and what awesome value they’ll get in return.
Video is definitely an underutilized resource for landing pages, so take the opportunity to 1-up your competitors!
A Kickass Testimonial
One often-forgotten element of superb landing page design is social proof.
Adding in a user testimonial provides evidence that everything you claim on the page is actually true. That makes filling out that sometimes daunting form just a little less scary (and sometimes that’s all it takes).
Other forms of social proof are valuable as well, including download numbers, awards, or even reviews.
Social Share Links
So you created this amazing offer, and a user finds it on your website and thinks his or her colleagues would enjoy it as well, what next?
Enter your social share links.
This very small and simple element can help boost the reach and effectiveness of your downloadable content by letting it be posted to social media, or even sent via text message, with the click of a button.
At the foundational level, that’s a landing page. But there’s so much more you can do to make it more engaging, trusted, and lead generating.

Consumers, however, are learning to automatically tune out anything that isn’t interesting. This drives businesses to spend even more, becoming more creative and pulling out every tactic they can think of to capture consumer attention.

So, with all the above tools at our disposal, why do we still have terrible conversion rates, hovering between 1 to 3% on average? The largest culprit I see? The landing page.

The purpose of a landing page is to convert visitors coming from marketing campaigns as quickly as possible. The problem is that business landing pages generally fail to meet the expectations of the visitor. In many cases, businesses are simply driving people to their homepage, which is simply a bad idea. Landing pages have a different purpose than your homepage. So let’s look at what makes up a good landing page.

Layout Of A Landing Page

We’ll start with the landing page header, which is its most critical element.

1.0  The Landing Page Header

The header has to capture visitor interest within the first 3 seconds of hitting the page. The rest of the page doesn’t matter much if the heading doesn’t match visitor expectations.

The header must absolutely match what the visitor was promised in the campaign creative they clicked, bringing them to your page. If there is any mismatch, most of your audience is going to bounce from the page almost immediately.

People don’t waste their time with sites that don’t meet their needs, and a landing page disjointed from the original ad causes enough confusion for the visitor to bail. Below is a great example of a heading matching the original ad from Ion http://www.digitaltout.com

The header should be creative, use large text that matches the ad as well as matching your brand image. Keep navigation to the rest of your website off of the landing page unless it’s critical. You generally don’t want visitors to leave the page. Remember, the primary purpose of a landing page is to drive a conversion action.

2.0  Landing Page Body of landing-page-optimization

As marketers, we know that most people visiting our websites are skimming through our content. This is even truer with landing pages. Your body copy should complement your header, but provide more details that motivate people to take your desired conversion action.

Use headlines as guides to break content apart. Use lists, colored sections and graphics to highlight features and value propositions. Again, the body copy should be designed to drive the conversion. That is the primary purpose of almost all campaign-driven landing pages.

landing-page

3.0  The Landing Page Conversion of landing-page-optimization

The conversion action of a landing page can be any number of things, but in most cases it is either a form or a call-to-action. A form is used when you want to collect information about your visitor, and in return, give them something of value (white paper, ebook, webinar, newsletter signup). A call-to-action (CTA) could be a button to add a product to a shopping cart or a link to more information.

When your conversion is a form, request only the information you need to move the visitor through the sales funnel. While asking for additional information can help improve what you know about the visitor and improve lead quality, I personally prefer to capture additional information in future interactions with the customer.

Calls-to-action are usually a button or an interactive element on the page. These should be very obvious — not necessarily “used-car-salesman” obvious, but try to use contrasting colors and prominent locations that people can easily see without scrolling down. Don’t force visitors to have to think about what the next step should be if they are interested. Below is a good example of an effective CTA from a GetResponse campaign.

cta

4.0  Trust Elements of landing-page-optimization

Trust elements are the often overlooked component of a landing page. They can include customer reviews, testimonials, privacy policies, business certifications, awards and so forth.

Most people visiting from a campaign other than email will likely have never heard of your business. These trust elements help them establish a comfort level that doing business with you is OK, that their decision is a good one and they can trust you. Every decision a person makes is weighed internally on how it will impact their lives. The more fear you can take out of that decision, the more visitors you can convert.

Design Of The Landing Page

There are obviously many ways a landing page can be organized. Most landing pages are single step, but a two-step design can be very effective as well. A two-step landing page will usually have a call-to-action on the first page and a form on the second page.

The length of a landing page depends on the purpose of your page. There are short and long landing pages that can be equally as effective for different audiences. The highest converting landing pages are the most traditional that have body content on the left and a form on the right.

With landing pages, you can get really creative and try new things since they are not typically integrated in with the rest of your website. So give yourself some creative freedom to try new and different ways of communicating your message.

1.0  Testing For Effectiveness of landing-page-optimization

Landing pages are usually good at getting a significant amount of traffic if you are running great campaigns. This makes landing pages a wonderful playground for doing A/B testing and learning more about your audience. If possible, always run tests on landing pages, testing each of the landing page elements discussed above. Additionally, try new creative designs that adhere to your branding.

font-improvement

2.0  Responsive Landing Page For Mobile Devices

Landing page traffic usually comes from marketing campaigns, especially PPC and email campaigns. As we all know, email is being viewed more often on mobile devices now, so you need to be sure that your landing pages are mobile friendly.

In fact, if your website isn’t mobile ready, creating mobile-friendly landing pages is much easier to accomplish. By marketing to a mobile audience, you can improve ROI.

3.0  Measuring Your Landing Page Effectiveness

There are several metrics you want to look into when measuring the effectiveness of your landing pages.

  • Bounce Rate. Take a look at your overall bounce rate, but try and filter it down so you can see the bounce rate by campaign and by source. You may have a great ad running that delivers a lot of traffic but low conversions. When you can see which campaigns are driving a better conversion rate, you’ll know what is working better and can adjust your other campaigns.
  • Unique Visitors. Unique visitors is a simple metric telling you how effective the campaign is at delivering traffic. It doesn’t tell you how effective the landing page is. But you need this info to determine conversion rates. Just because you have a lot of traffic, doesn’t mean it is the right traffic, and you may need to adjust your ad copy.
  • Conversion Rate. This is the rate of unique visits/completed conversions. Remember that a completed conversion isn’t necessarily a form fill. You need to determine what the goal of the landing page is and use that to measure the conversion ate.
  • Time on Page. If you have a lot of people spending a lot of time on the page, it could be they are interested, or it might mean they had trouble figuring out your message. Less time spent on the page before converting is your goal if you want the conversions. Someone who has to scroll around for information will be distracted and less likely to convert. Keep your landing page message simple.
  • Lead Generation Effectiveness. This is really a measure of the campaign’s effectiveness to deliver leads. If you are running multiple pages during a campaign as an A/B test, it will give you insights not only on what page is driving conversions, but what page is actually delivering leads. I have seen it more than once where one page converts better, but another delivers more qualified leads.

4.0  Personalizing Your Landing Page

When possible, try to get personal with your audience. If they are coming from a specific state or country, adjust the messaging to reflect that. Or, if they are previous visitors that have converted, try to reflect that by asking questions you haven’t asked before on the form. When you can, personalize the landing page to be more relevant to visitors based on history, demographics, goelocation, etc., which can significantly impact your conversion rate.

Great Ideas For landing-page-optimization

There are lots of great ideas for landing pages out there. Because there are many different designs and concepts that are uniquely tailored to various type companies, I’d recommend analyzing the experts.

Companies that provide landing pages and optimization tools use their own products in a very competitive market. For them, creating the best landing page is critical. Search for [landing page] as well as [conversion optimization] on Google, and check out companies like Ion Interactive, Optimizely and GetResponse for landing page management tools that can make your marketing life a little easier.

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Watts up Marketing

Watts up Marketing
WhatsApp is a cross-platform mobile app that enables message exchange across different mobility platforms (iPhone, BlackBerry, Android, Windows Phone and Nokia). it is not even second but before the traditional text message, a smart phone user can miss your text message but not your whatsapp marketing message. Whatsapp is an app of the next generation as it gives the marketeers not only the ability to send media rich bulk whatsapp messages to the target audience, but it also has helped digital marketing professionals to reach out to a subscriber base of 900 million user (and increasing) who are on whatsapp.

WhatsApp’s Broadcast Feature:
Reaching out to your target audience quicker than ever is now possible. Thanks to WhatsApp Broadcast List feature. Broadcast Lists are saved lists of message recipients that marketers can repeatedly send broadcast messages to, without having to select them each time. The #1 messenger app lets you broadcast messages to your target audience within minutes. Connecting to your customers had never been easier than this. Launching a new product / service? Broadcast the message via WhatsApp and get more potential buyers.
 A Whole New Horizon To Mobile Marketing?
Business owners are now starting to realize the marketing potential that WhatsApp can unfold for there business. Some of the reasons why WhatsApp marketing has become so big in no time. There are striking reasons why this cross-platform messaging app is revolutionizing the communication between marketers and audience.
Here are a few:
Support For Multiple Media Formats
Text based messaging has its limitations. Let’s imagine, you want to send a new year greeting or the images of your new product launched to your clients. Using text messaging, it’s impossible as it doesn’t support pictures. This isn’t the case with WhatsApp. It enables you to send rich text messages to the clients in the form of:
Text
Images
Videos
vCards
Ability To Track How Message Broadcast Performs
Recently, WhatsApp introduced a feature, Blue tick. It tells senders the status of the message sent. If recipient of the message opened and read the message, the tick turns blue. Now, you can easily see how many of your audience read your business message. It will now be easy for marketers to measure how their promotional advertising messaging campaigns performed.
 

Allows Sending Messages to DND Numbers
While broadcasting message to a contact list, you do not need to worry about DND (Do not Disturb) phone numbers. With WhatsApp, marketers can even contact those who are listed as DND. That means, creating a customer outreach without fearing message spam is now possible with WhatsApp .
WhatsApp Message Broadcasting : The Next Big Thing
The 900 million strong and growing WhatsApp user base has attracted marketers to connect their audience who are using this platform. With WhatsApp, (The most powerful feature-rich messaging app) marketers would be able to contact their audience with rich media campaigns. Stop waiting. It’s time to create maximum audience outreach using text messages, audio clips, video clips and vCards. No word limits, no DND restrictions, just compose message and BROADCAST to a list of audience.
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